PPHE Hotel Group launches new corporate website
- Category: Technology
- Created on Thursday, 05 July 2012 09:25
The new website comes hot off the rebrand of the group from Park Plaza Hotels Limited to PPHE Hotel Group in March 2012 with the overall objective of distinguishing the group from the individual hotel brands Park Plaza® Hotels & Resorts, art’otel® and Arenaturist. The contemporary www.pphe.com provides up to date and relevant information to investors, media, analysts, developers and job seekers and fully supports the group’s new branding.
Robert Henke, Vice President Marketing & Branding commented: “Since rebranding earlier this year we are continuing to raise our profile within both domestic and international markets. The new website has increased functionality and content for our stakeholders and will see even more enhancements this summer including interactive maps, financial calendars and timelines. We will also host a dedicated development section detailing our pipeline as well as dedicated food and beverage sections in support of the company’s destination-led restaurant and bar strategy.”
The new website provides extensive information on the hotel brands the group owns and operates under licence, brand videos, download centres, investor newsletter subscriber options and a booking engine for the group’s hotels.
PPHE Hotel Group’s shares are admitted to trading on the main list of the LSE (standard listing) and its properties are located in major gateway cities and regional centres mainly within Europe with new hotels in the development pipeline which will add approximately 900 rooms by the end of 2014. The group recently opened three Park Plaza® resort hotels on Croatia’s Istrian peninsula and has announced a number of new ventures including new art’otels in Amsterdam and London, Park Plaza Nuremberg, a development based on London’s Western Avenue commuter belt, W3 and a mixed-use project in Pattaya Bay, Thailand.
Visit www.pphe.com for further information.