First outing delivers on all fronts and plays vital role in London Technology Week 2016The first ever outing of Event Tech Talks proved to be hugely popular, attracting almost 100 delegates and speakers in person, and a further 125 listening along online. The new concept, held on 21st June, as part of the dedicated event tech stream for this year’s London Technology Week, saw three lively and highly topical panel discussions recorded in front of a live audience and streamed for those unable to attend in person.
Trendy and upcoming tech venue, Huckletree Shoreditch was transformed into a studio, the contemporary setting provided the perfect backdrop for the event, with delegates packing the venue and enjoying the relaxed atmosphere. The panel sessions titled: ‘How technology is changing the attendee experience’, ‘How are social media giants tailoring technology for events?’ and ‘Technology – enhancement or distraction’ delivered thought provoking content throughout.
Speakers included event tech experts from agencies, suppliers and tech providers from across the event spectrum including: Mark Bannister, GPJ; Madeline Johnson, Blondefish; John Saunders, GES Nick Morgan, Big Cat Group; Steven Richard Spong, Zappar; Ross Easterbrook, Sledge; Richard Caelius, Eventbase; Katie Williams, Guidebook and Richard Hingley, DRP. Attendees in the audience and those watching the live stream were encouraged to get involved throughout, using Glisser to ask questions which ignited some animated and highly informed responses from the panellists.
Overriding discussion points throughout were unsurprisingly the use of apps, the benefits of AR and VR technology, live streaming and how to harness mobile devices. Amongst the highlights was a thread questioning whether Twitter had missed the boat when it came to streaming live video from events; with Facebook boasting instant access to 1.6 billion users, Twitter trails behind with 20 million Periscope users. The rise of the smart phone and the distraction it creates also made for interesting debate, with the panel pretty much divided on whether event organisers are fighting a losing battle to deliver engaging content direct to their devices or if they just need to be more innovative.
Organiser AMP Events, the company that delivers Event Tech Live and the Event Technology Awards received high praise from both attendees and speakers with panellist and Consorcio’s CEO, Ian Sullivan commenting: "Great work by the AMP Events team to deliver a fantastically topical and slick Event Tech Talks in London. I personally received a lot of very positive feedback and was delighted to be involved."
Mike Walker, managing director of MGN Events attended and said: "Really interesting and thought provoking sessions, all topics were relevant and worth discussing."
Adam Parry, director of AMP Events said: “As the organiser of Event Tech Live, Europe’s only show dedicated to event technology, we were keen to play our part in the first ever event tech stream of London Technology Week. Delivering an event that embraces a number of key topics that the industry is currently facing, whilst using state of the art web streaming technology, is exactly what we’re all about. Without doubt, Event Tech Talks was a huge success and to have attendees from large organisations like The Prince’s Trust, Barclays, Clarion and Velo Capital, as well as leading event agencies and suppliers, in our audience is just fantastic.”
“I’d also like to thank our headline sponsor GES for all their support, without them it wouldn’t have been possible to stage the event. In addition, N200, First Sight Media, Glisser, Boomset, Huckletree and KPMG all played a key role in the overall success of the event. I’m sure it will be the first of many more Event Tech Talks,” Parry concluded.