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Poken Smart Badges in use on Global Exhibitions Day #GED16

Poken in action
Poken, the 360º event platform, announces the roll-out of its “Touch to Collect” trade-show lead generation and content delivery solution at ISU2016.  The June 8th - 10th event coincides with Global Exhibitions Day (#GED16), an initiative driven by the Global Association of the Exhibition Industry, UFI and the Institute of Trade Fair Management at the University of Cologne.

For three years, Poken has been supporting the International Summer University of Trade Fair Management with its registration, badge-printing, and digital content delivery platform.  This year, Poken will be introducing the use of its smart-badge and NFC/iBeacon readers at the event.  

Christoph Menke, Manager of Corporate Development at ISU, says : “Poken has been supporting the International Summer University, jointly organised by the Institute of Trade Fair Management and UFI-The Global Association of the Exhibition Industry, for three years, bringing smart lead-generation and digital content delivery to the event.  We value this collaboration as it has allowed us to showcase some of the most innovative, proven technology solutions for trade shows and events, presented by a respected industry supplier."  

This year’s International Summer University programme focuses on the “Customer Journey – Touring the Trade Fair Touchpoints”. Participants will have the opportunity to attend lectures and workshops by top executives from the exhibition industry, including Stephan Forseilles, Group CTO at Artexis Easyfairs, one of Europe’s leading trade-fair organisers. Mr. Forseilles, who recently deployed Poken’s lead generation and content delivery solutions at Futurizz Madrid, will present a lecture entitled: "The customer journey of exhibitors: using technology as a guiding hand, not as a dragging net".  

According to AMR International, the exhibitions industry generates businesses worth over US$30bn annually. UFI reports the industry holding approximately 31,000 exhibitions per year where 4.4m exhibiting companies welcome over 260m visitors.  

The 8th International Summer University for Trade Fair Management is organized by the Institute of Trade–Fair Management at the University of Cologne in cooperation with UFI - The Global Association of the Exhibition Industry and hosted by Koelnmesse.

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