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Bizzabo announces new integrations with Salesforce, Mailchimp and Slack

Bizzabo integration illustration
Bizzabo, an award winning event success platform is launching three new integrations that will empower event organizers to take smarter decisions and work more collaboratively. The release integrates events, which is the single largest marketing channel for corporations, into other core business functions like Marketing, Sales and Operations.

Organisers of professional events  now have the ability to integrate their event management software with other essential tools used to run their organisation, such as Salesforce, Mailchimp and Slack. The product update comes in an effort to provide organisers with the functionality they need in order to better sync data, analyse event performance, and communicate with team members.

Now that Bizzabo and Salesforce are integrated, event marketers can identify their most valuable prospects, customers and contacts and leverage the power of events to achieve their goals and finally measure their real ROI.

Thanks to the integration with Mailchimp, Bizzabo organisers can  segment, personalise, capture and analyse their event marketing email campaigns. With this added data, event marketers and organisers experience improved conversion rates and often, increased registrations.

Rounding out the list of integrations, is Slack, which is already used by over 2 million people each month. The integration allows organisers to feel the pulse of their event via a dedicated Slack channel. Now the entire event planning team can see how an event is performing, in real time, right from Slack. That means every new registration, social share or any other event activity is surfaced,  allowing all key stakeholders to be in-sync in real time.

This announcement represents an important development in the event planning industry, because it shows that event planning is becoming a core business function. Business leaders understand the importance of collecting data gained from live events into Sales and Marketing platforms. Leaders also want to be able to monitor the status of an event in-real time, without having to leave their main tool of communication.

Bizzabo Co-Founder & CMO, Alon Alroy, said “our new integrations represent a big step forward in helping our customers become even more data driven. Event planners are storytellers by nature. By enabling their data to flow more seamlessly between their suite of tools, we’re helping them tell  better stories and create better experiences. The Salesforce, Mailchimp and Slack integrations were requested by some of the leading brands and corporates in the market”.

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