Intended to overcome the fear factor and show event professionals how easy it is to build an app on the Guidebook platform while sharing case study examples, the most recent GuideTalk took place this week at London’s Hospital Club near Covent Garden.
More than 50 event professionals attended the event, the third in the UK and fourth globally, with more than a dozen apps built and published by participants in a 40-minute session before lunch. One participant even built an app for an event she was holding that evening.
Wayne Morris, General Manager of Guidebook Europe, Middle East and Africa (EMEA), comments: “Our aim is to demystify apps and show event professionals how easy it is to build an elegant, scalable solution on the Guidebook platform. There were people who genuinely believed it was not possible to self-build an app in a day; in fact, it took them around 40 minutes.”
Guidebook offers a freemium entry model for self-building mobile apps and a clear pricing strategy for those looking for a bespoke native app. Its clients in Europe include Benefit Cosmetics, Said Oxford Business School, Tetra Pak, Etihad Airways, University of Edinburgh, Amazon and Centaur Media. Guidebook recently supported the Festival of Marketing where over 2,000 marketing professionals leveraged the app to engage, network, share content and more.
In addition to the apps created by attendees at the face-to-face GuideTalk workshops, thousands of individuals around the world have self-built apps using the Guidebook platform. Of the 30,000 apps that have been deployed globally using Guidebook, around 85% of these (25,500) have been self-built by non-professional developers.