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Tel Aviv goes digital for tourists: 100,000+ visitors use non-stop City's free Wi-Fi in 2014

Over a quarter of a million unique users logged into the system overall

Tel Aviv's free Wi-Fi system, launched by the municipality a year and a half ago, includes 180 free hot spots covering 3.7 million square meters and encompassing the entire city. The Nonstop City's world-famous beaches, boulevards, coffee shops, bars, parks, and startup hubs are all covered by the free Wi-Fi zones.

According to the latest data from 2014, more than 50% of entrances were made by tourists visiting Tel Aviv, with 85% of entrances made using smart phones. 298,272 unique users entered the network in 2014 with a total of 579,917 entrances overall.

The data shows that only 36% of entrances were made in Hebrew with English being by far the most popular language at 41%, Russian 4% and French 2.5%. The most popular areas for Wi-Fi users were in the center of the City, its markets and of course, Tel Aviv's beaches.  

The Wi-Fi initiative is part of a number of projects lead by Tel Aviv-Yafo Municipality and is one of the reasons for Tel Aviv's coveted international recognition as the 'World's Smartest City' at the Smart City Expo World Congress in Barcelona this past November. Other projects include the Digi-Tel Residents Card which facilitates direct 'smart' communication between the Municipality and the residents of Tel Aviv.  

Hila Oren, CEO of Tel Aviv Global: "Today, access to free Wi-Fi is a basic service – just like it’s a City's job to connect people to water and electricity –it is also our job to connect people to the web- free Wi-Fi is a new aspect of city-making. It's only fitting that Tel Aviv, with its more than 1,000 startups – the largest concentration of innovation per capita on the globe – leads the world in this field as well."  

In a recent ranking by Savills, Tel Aviv was ranked as one of the world's top three tech cities, alongside San Francisco and Austin.

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