HHE has announced the partnership after a rigorous selection process that identified Net Affinity as a clear leader in technology and digital solutions working exclusively with hotels driving their direct booking strategy.
Claudia Buscher, Executive Director, Historic Hotels of Europe says “Net Affinity were the ideal choice for us with their innovative technology, bespoke design and excellence in marketing together with their reputation for quality and professionalism. It was important for us to find a partner who understood where our strategic focus was as a business, and that offered state of the art technology with which our members could integrate with seamlessly.”
HHE was established in 1997, with the objective to promote the unique cultural and historic heritage of Europe. A gold-standard prestigious network of 500 exceptional hotels, offering guests outstanding accommodation, fine regional cuisine, and the opportunity to experience hospitality in its purest form. All members of the Historic Hotels of Europe have successfully maintained their authenticity and sense of place creating a lasting memory of a Europe both past and present. Offering exceptional quality accommodation delivered with award winning class, HHE is the flag-bearer in matters of luxury hospitality.
Historic Hotels of Europe represents a highly complex range of accommodation. With its numerous property classes that demand a comprehensive digital strategy and William Cotter, CEO and Founder of Net Affinity are looking forward to working with such a prestigious brand. “Our technology, design and marketing services will provide HHE with the tools they need to take assertive control of their direct business. It will significantly improve the way the member hotels connect and engage with their guests in this the rapidly changing market.”
Net Affinity’s cutting edge technology will assist HHE drive down their cost of guest acquisition while increasing their online revenue and profits and give them the opportunity to grow effectively in new markets. Net Affinity’s highly skilled and competent account management and marketing teams support the technology. Passion and commitment to driving quality traffic that converts above the industry average are the top priority at Net Affinity.
As part of our direct business strategy for hotels, Net Affinity have successfully integrated with Meta Search giants such as Trivago, Google Hotel Price Ads and TripAdvisor which will assist hotels in balancing powerful Online Travel Agencies (OTA’s) such as Booking.com and Expedia and start winning back direct business. William says, “We are constantly looking for new methods for hotels to drive direct business and partnering with Meta Search channels has been very beneficial for our clients. We care deeply about our clients and their business and work hard to find new strategies that will make a real difference to their business.”
Net Affinity have kept technology at the heart of the company, and this has been the driving force for innovation. A recent development in our booking technology has been the launch of our retargeting module which allows hotels to recapture visitors who have not completed bookings. William says, “Our booking engine is converting above the industry average, and these new features that we are rolling out will only further enhance conversion and user experience.”
The future looks bright for HHE and Net Affinity and William is looking forward to the coming months. “Welcoming Historic Hotels of Europe demonstrates our firm commitment to the hotel industry in Europe. It is an exciting time for the both HHE and Net Affinity. The team and I are looking forward to being an integral part of HHE’s online business strategy in this ever changing landscape and the challenges that lie ahead.”