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Travelport announces new multi-year full content agreement with LATAM Airlines Group

Travelport has announced a new, multi-year full content agreement with LATAM Airlines Group. LATAM Airlines Group S.A. is the new name given to LAN Airlines S.A. as a result of its association with TAM S.A., two of Latin America’s leading airlines with service within Latin America and to cities around the world. The new agreement will become effective March 1, 2015.

Under terms of the agreement, Travelport will distribute LAN and TAM Full Content fares and availability information to Travelport-connected users globally.  

In addition, LAN and TAM have agreed to participate in Travelport Rich Content and Branding. Travelport Rich Content and Branding, a key component of the Travelport Merchandising Platform, allows airlines to market and retail their products more effectively by controlling how their product is visually presented and described to travel agents. It is designed to enable partner airlines and other travel content suppliers to use more sophisticated retailing techniques in order to drive sales of core products as well as ancillaries.  

“Airline merchandising is changing rapidly to address the unique needs of business and leisure customers. We think that Travelport Rich Content and Branding will provide LATAM with a retailing solution that will allow us to showcase LAN and TAM’s products and services in a visual and innovative way,” said Daniela Baytelman, VP Distribution & Ancillary Revenue of LATAM.  

“Travelport is building long-term partnerships with LATAM Airlines Group and the world’s airlines based on innovative merchandising solutions that deliver unrivalled content and value to travel customers,” said Simon Ferguson, Travelport Managing Director, UK, Ireland & Nordics. “Travelport Rich Content and Branding gives LATAM Airlines Group opportunities to present their branded content their way, through new retail channels never before available to airlines.”

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