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TAP Portugal commits to industry-leading Travelport Rich Content and Branding

Travelport, a leading Travel Commerce Platform providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry, announces that TAP Portugal has committed to the industry-leading airline merchandising solution, Travelport Rich Content and Branding.

This latest agreement with TAP means that a total of 91 airlines have now signed up, including some of the world’s most prominent carriers such as British Airways, Delta, Ryanair, Iberia, easyJet, WestJet and United Airlines. By utilizing Travelport Rich Content and Branding, airlines are able to more easily manage how their products are visually presented and described to travel agencies. Agents using the award-winning Travelport Smartpoint point of sale solution can access unrivalled airline content as well as comprehensive descriptions within their existing workflow, enabling them to speed up the booking process and increase revenue.  

Carlos Paneiro, VP Commercial, at TAP Portugal, said: “This announcement is really positive news for TAP. By utilizing this innovative merchandising solution, we can present our products in a more visual way and deliver additional customized content to travel agencies globally. Travelport has developed a product that can add real value to our business.”  

Simon Ferguson, Travelport Managing Director, UK, Ireland & Nordics, added: “We are pleased that TAP Portugal has signed up to Travelport Rich Content and Branding. This industry-leading merchandising tool gives travel agents richer information at their fingertips, improving efficiencies and customer service and providing them with the opportunity to increase sales conversion rates.”

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