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Eventbase raises $2 million Series A from SXSW’s brand new investment venture 

Eventbase Technology Inc.,has announced that it has raised $2 million in Series A funding from the team at South By Southwest (SXSW®) conferences and festivals. This is the first round of funding for Eventbase and the first investment from the newly formed SXSW Tech LLC.

Eventbase’s award-winning mobile platform powers official apps for thousands of events worldwide, including SXSW, SAP Sapphire Now, Cannes Lions, Comic-Con, Lollapalooza, Sundance Film Festival, and the Vancouver, London and Sochi Olympic Games.

The branded, feature-rich, interactive mobile apps provide a complete event guide including customizable schedules, live audience engagement, social media integrations and networking tools. Eventbase is available as a native app for all platforms including iPhone, iPad, Android, Windows Phone and BlackBerry, and as a mobile-friendly web version.

“The event technology industry is rapidly transitioning to mobile, and Eventbase is perfectly positioned to capitalize on this trend,” says Roland Swenson, SXSW Co-Founder and Managing Director. “Eventbase has a proven track-record of successfully introducing new technologies to the event industry, like iBeacon at SXSW earlier this year.”

“Eventbase also has a compelling vision for how mobile will continue to enhance the event experience for many years to come,” adds Swenson.

“As a leading and internationally influential event, SXSW is the ideal partner for Eventbase,” says Jeff Sinclair, Eventbase co-founder. “Their financial backing and industry expertise will help us further accelerate the pace of our product development and global expansion. These funds will power our work in new technologies, including mobile transactions and advanced real-time analytics, to set a new standard for events.”

In addition to taking its first investment round, Eventbase also announced that it is strengthening its trade show technology offering through the acquisition of the UK-based LetsLynk, a SaaS trade show technology company. LetsLynk’s mobile and web tools streamline visitor check-in, provide enhanced exhibitor services and empower event organizers to make meaningful decisions with real-time intelligence from the show floor.

SXSW Director of Technology, Scott Wilcox, will be joining the Eventbase board of directors to act as advisor. LetsLynk Founder and CEO Jamie Vaughan, who previously held executive board positions at event technology companies including N200 and SO Group UK (now owned by Freeman), will also join Eventbase as a Managing Director in its London office.

The Eventbase investment has been made through SXSW Tech LLC, a newly formed subsidiary of parent company SXSW LLC.

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