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GTA’s enhanced distribution deal with Omni Hotels & Resorts goes live

GTA, one of the world’s largest travel distributors, has launched its latest enhanced distribution deal with luxury hotel brand Omni Hotels & Resorts: owner, operator and manager of 60 properties in leading business gateway and leisure destinations across North America. Known for creating genuine and authentic guest experiences, the news will mean even more choices for businesses selling accommodation and travel, while bringing more of the world’s travellers to stay at Omni properties for beach, spa, golf and other activities.

Properties are now live for retail and wholesale travel businesses to book on TravelCube, Travel Bound and GTA or via XML feed. The deal further extends the variety of accommodation and experiences that GTA sells in over 185 countries.

James Phillips, GTA’s Vice President for Sourcing Americas, says: “GTA’s different contracting models help hotels maximise revenue. Thanks to our longevity we have a wealth of data analysis and this, coupled with the ability of our locally employed people to understand destination and source market trends, allows us to share insights that will help our customers succeed. This partnership gives travel selling businesses an even greater choice of accommodation and extends the variety of rate options we offer their clients.”

The new dynamic inventory agreement gives Omni Hotels & Resorts enhanced distribution opportunities from GTA’s wholesale and retail HTML and XML systems, as well as access to its expertise and a global network of over 3,200 local professionals worldwide. Processing tens of thousands of travel bookings every day, GTA also helps hoteliers succeed in previously untapped marketplaces and welcome more guests.

“Through our new partnership with GTA, Omni Hotels & Resorts is excited to grow production and increase brand exposure in areas of the world where GTA has strong local partnerships and a global presence,”

said Olivia Crossey, director of international accounts for Omni Hotels & Resorts. “By working with GTA’s dynamic margin agreement, it offers us the flexibility in pricing and yield management, increased FIT incremental business, and ultimately, the opportunity to grow ADR in the wholesale segment.”

These agreements strengthen GTA’s partnerships with hotel suppliers and those who sell travel. Dynamic inventory also gives high street and online travel agents, tour operators and their consumer clients access to a chain’s full portfolio of properties including the ‘long tail’ of accommodation in less familiar locations. In the last three years alone, deals with 89 chains have added more than 31,000 properties to the inventory that agents and tour operators can sell on.

“GTA’s technology, privileged relationships and wealth of experience means travel businesses trust us to help them profit,” concludes James.

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