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New social media new access product drives growth for retail and hotel sectors

rapierconnect, from wireless specialists Rapier Systems, enables one – click access from Social Media to WiFi, unlocking huge marketing potential

Reliable, secure, fast and free Internet access is now one of the key services guests look for when choosing where to stay. In a recent TripAdvisor report 86% of those looking for accommodation said they preferred free WiFi to free parking or breakfast.

Social Media too has become a vitally important marketing tool. Around 85% of people make buying decisions based upon the recommendations of friends, and every Facebook user has, on average, 190 friends  

Now Social Media and WiFi technologies have come together to create new opportunities to reach out to customers and guests with information and targeted offers, ultimately increasing revenues and profits.  

rapierconnect from Rapier Systems, one of the country’s leading wireless systems specialists, automatically collects publicly available information from the Social Media accounts (Facebook, LinkedIn, Twitter and more) of guests and customers when they connect to WiFi networks, creating a rich set of data.  

The analysis of this data gives deeper insights into demographics and buying behaviour and provides the ability to create and deliver highly targeted promotions and offers.  

rapierconnect consists of a Web based portal to enable easy access to WiFi and a comprehensive suite of tools for the analysis of harvested data. The system is very easy to use and comes in a range of options to suit every retail and hotel environment. Being Web based means it can be accessed from anywhere at any time and from any device. The software can be integrated with hotel booking and back office systems, creating an powerful suite of tools.  

One returning guest or extra item purchased can be enough to justify the investment in rapierconnect, which starts from as little as £1 per day.  

Rapier’s Managing Director Richard Watson commented: “The launch of rapierconnect marks the start of a business transformation for the retail and hotel sectors; it is now simple to gather vital data about customers’ and guests’ behaviour, which can then be used to create highly targeted marketing and promotional offers, increasing revenues and profits - all for a very modest monthly fee.”  

Rapier Systems has grown dramatically on the back of a surge in demand for wireless networks, which it has designed and installed in a wide variety of environments from colleges and oil rigs to business parks and theatres. Most recently Rapier completed a high – speed wireless link from Aviemore to the top of Cairngorm Mountain, virtually impossible using fixed lines, and it is now adding WiFi access at key visitor locations on the mountain. Rapier maintains Scotland’s largest Wireless Network, covering Dundee City, Angus and Perth & Kinross Councils, which comprises around 250 sites.  

Headquartered in Fife, Scotland, Rapier also has offices in Cambridgeshire; The company has designed and delivered some of the most innovative wireless solutions in the UK, including the largest metropolitan area wireless network in Scotland and one of the largest county-wide wireless networks in England. Rapier delivered the 1st fully licensed Gigabit wireless link in the UK.

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