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Amadeus and the GTMC announce strategic partnership to promote understanding of the role of technology in shaping the future of travel

Evidence of this partnership in action is a joint research initiative into the changing landscape of hotel distribution and its implications for the role of Travel Management Companies in meeting the needs of modern business travellers
Amadeus, a leading technology provider for the global travel industry, announces a new strategic partnership with the Guild of Travel Management Companies in the United Kingdom. The 40 GTMC members account for around 80% of all outbound business travel bookings made through travel professionals in the UK.


Amadeus has recently engaged with key stakeholders from the GTMC’s Hotel Strategy group as part of its Hotel Insights Report. The report follows in the footsteps of the technology company’s UK Business Insights reports that were published at the beginning of 2013 and again in 2014 and were freely distributed to the industry.   

As part of the 360 degree approach to understanding the issues and the evolving needs of travel professionals, Amadeus has also undertaken research among UK business travellers and corporate buyers in association with the Institute of Travel & Meetings. The findings of this research will be presented, along with a published copy of the report, at the GTMC’s Autumn Conference in London on 3rd November.  

Paul Wait, Chief Executive Officer at the GTMC commented, “We are pleased to be working with Amadeus on this partnership because it will allow us to develop the kind of insight and thought leadership that is greatly valued by our members and the wider industry. Earlier this year Amadeus, in a GDS agnostic approach, cut through the hype and speculation surrounding IATA’s NDC to increase our members’ understanding of the potential business impact on the TMC community. We are now extending this collaborative approach to focus on other important areas of interest to our members.     

Paul continued, “The area of hospitality has been identified as a rapidly changing landscape for a multitude of reasons, so it makes sense to get to grips with the issues and start thinking about how the industry can work together to continue to serve the needs of business travellers in the most efficient manner possible, and in turn enable TMCs to demonstrate their knowledge and value to their customers.”    

Diane Bouzebiba, Managing Director of Amadeus UK & Ireland said, “As a travel technology leader and provider of consulting and solutions to the global business travel community, we work with customers, industry associations and other key stakeholders to shape the future of travel. Traveller expectations and technology are changing rapidly, so it’s imperative that the industry looks beyond the day-to-day operation of selling travel to consider where things are heading and what this might mean to business owners. We believe we are uniquely placed to call on subject matter experts from around the Amadeus world in addition to our unrivalled investment in technology that addresses the needs of travellers for convenience and personalisation across multiple touch points. In this strategic partnership with the GTMC, I am delighted to say that we have found an association which shares our vision for helping the industry adapt to successfully meet the changing expectations of today’s travellers.”

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