With this program, events get full use of Topi for audience engagement and content management.
Beacons are small transmitting devices that communicate using Bluetooth Low Energy
(BLE), an upgraded version of the Bluetooth technology that has been
used to pair phones to headsets and other devices for several years.
Beacons allow targeted messages to be sent to people at the right place and time. Through the strategic placement of beacons combined with opt-in setting in Topi, participants can receive information on their smartphones and tablets that can improve their experience.
Beacons are a relatively new technology and Topi is making it easy to implement by providing a package that includes the software (the app), the hardware (the beacons), and assistance with how to best use beacons for a meeting or event. Beaconnected works on both Android and iOS platforms.
David Aubespin, CEO of Topi says “We see tremendous potential for the integration of beacons and events. It’s important to us that we make it as easy as possible for the meetings and events industry to adopt beacons. By packaging the technology and creating a seamless buying experience, we hope to see many events get creative with how they use beacons to enhance the attendee experience.”