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Amadeus subscribers across Europe can now book Ryanair fares

Ryanair and Amadeus has announced that a wide range of the carrier’s fares and full ancillary services content can now be booked by Amadeus subscribers across Europe. It is the first time in over a decade that Ryanair’s fares have been bookable through Amadeus and this is being made possible using Amadeus’ innovative light ticketing technology.

Amadeus subscribers will not be subject to any surcharge when booking Ryanair and the fares displayed via Amadeus will have parity with Ryanair’s other distribution channels, including its website.

Ryanair’s Chief Marketing Officer, Kenny Jacobs commented: “Our new partnership with Amadeus is a significant development for Ryanair and for businesses and travellers across Europe as we continue to evolve our business and customer offering. As Europe’s largest airline, we’ll carry over 87m customers this year on the largest route network, connecting 186 airports in 30 countries.”

He continued: “With more than 27% of our customers already travelling on business, we are continuing to improve Europe’s best business service, with the lowest fares, most on-time flights and our tailored Business Plus service. For business travellers, corporations and TMCs, this agreement will mean greater access to our low fares and Europe’s largest route network.”

Holger Taubmann, SVP Distribution, Amadeus added: “We are delighted that Ryanair’s fares are live and bookable in the Amadeus system. Ryanair operates Europe’s largest route networks and from today Amadeus subscribers across Europe can book a wide range of the airline’s fares. Our light ticketing technology ensures the booking process is seamless and just the same as booking any full service airline through Amadeus.”

The use of Amadeus’ revolutionary technology, designed specifically for low-cost and hybrid airlines, provides simplicity for both Ryanair and Amadeus travel agency partners. With a completely ticketless approach for the airline, dynamic fares and ancillary content are provided via an XML link to Amadeus. Amadeus subscribers’ experience of booking Ryanair flights and ancillary services will be exactly the same as booking any other airline through the Amadeus system with the complete integration of traditional shopping, booking and back-office processes combined with real-time dynamic fares and services.

Today over 70 low-cost and hybrid airlines have chosen Amadeus as their distribution partner and low fare airline bookings via the Amadeus system increased by 21% during 2013. Since its introduction in 2007, Amadeus’ XML link has enabled low fare airlines to benefit from the reach and yield provided by travel agency distribution without the complexity associated with traditional ticketing processes for airlines. Amadeus’ light ticketing enhancements were first deployed by a low cost airline in 2013, allowing travel agents to use standard pricing workflows whilst being able to access the airline’s content from the standard neutral availability flow, modify PNRs and finalise the booking process with the creation of ticket numbers – just as they do when booking traditional flag carriers.

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