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Boutique and independent hotels use Guestline technology to aid revenue management

An increasing number of boutique and independent hotels are implementing Guestline's web-based property management and distribution software to enable more streamlined, cost-effective management processes.
With the boutique hotel sector booming, both small independents and larger hotel groups are realizing the need to invest in the latest technology solutions to ensure they maintain their foothold in this exciting market. Hotels tailored to this sector are opening at an ever-increasing rate, defying tough economic conditions.

The combination of Guestline solutions offers these properties a collaborative platform that helps drive room occupancy, increase room rates and improves customer service and management processes. Their cloud-based scalable and multi-functional solutions can be tailored to suit the hotel's bespoke needs and budgets.

The rise in popularity in this market is reflected in the Independent Hotel Show which continues to grow year on year. Taking place in October, the exhibition will showcase the latest technological advances for luxury, boutique and independent hotels, including solutions from Guestline. Some of the customers who have implemented Guestline software include the newly re-launched Laura Ashley boutique hotel, the Belsfield in the Lake District. This hotel is supported by Rezlynx PMS, distribution channel manager and PCI manager to help increase revenue and optimize occupancy rates.

Following the £3.5m refurbishment, the 62 bedroom hotel will soon have advanced conference and banqueting manager, a user-friendly event management solution that will help streamline operations and maximise revenue for their meetings, conferences and events. The PMS solutions which incorporate functions such as conference and banqueting, business analysis reporting, sales ledger and rate management, have also been implemented in its sister hotel The Laura Ashley Manor Hotel, Elstree, Hertfordshire.

FJB Hotels, a collection of four stunning and unique hotels located in Sandbanks and Poole have recently implemented a full suite of Guestline web-based solutions including Rezlynx PMS, distribution channel manager and EPoS till system. Didier Di Mario, Group Revenue Manager for FJB Hotels, said ‘We needed to upgrade our PMS, CM and EPoS solutions so it met with a fast growing online market, customer expectations and secured technology to achieve level 1 PCI compliancy. We choose Guestline's solutions and within just a few weeks, we have already seen a significant improvement in the management of our rate and inventory online. The distribution channel manager has helped us maintain rate parity across all platforms (including 3rd party agents) and managed our inventory in real-time, faultlessly integrating it into our PMS.'

Ideal for the hotel groups, the Guestline systems help streamline workflows, increase staff productivity, and provide a single overview of the group - important when managing multiple properties offering both accommodation and spa packages.

Duisdale House Hotel on the Isle of Skye, built in 1865 as a hunting lodge, has been completely transformed into a privately owned chic boutique retreat in recent years, and is supported by a full suite of Guestline solutions including Rezlynx PMS, distribution channel manager, EPoS, PCI manager and Facebook Booking Manager. The software enables the hotel to maximize the yield potential of room stock by offering real time availability to all online sales channels and helps them integrate bookings seamlessly and effectively in their PMS.

The hotel has 18 individually designed hotel bedrooms of varying sizes and room types coming in a range of contemporary styles, some with four posters, but all come complete with the luxury amenities one would expect in a four star boutique hotel in Scotland. 

Phil Davidson, Managing Director of Guestline, commented on the growth: "We are supporting an increasing number of independent properties and boutique hotels with our suite of multi-functional solutions. With our comprehensive training and support services, the hotels are fully equipped to maximize the full potential of their properties and grow occupancy levels and streamline management processes."

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