For those companies that use a points-earned system, travellers will be able to keep track of their position on their company’s gamification leader board, which will help them make better travel decisions that support travel policy and drive savings when they are on the move.
“Travel Gamification is a tool travel managers can use to positively reinforce behaviour compliant with their travel programme. Providing travellers access to the tool via CWT To Go will help them understand the impact of their purchasing decisions, providing travel managers further opportunity to educate and influence their travellers to support the goals of their travel programme,” said Joel Wartgow, senior director, CWT Solutions Group, Americas.
Various loyalty schemes demonstrate the power that collecting points and being rewarded can have on buyer behaviour; travel managers can tap into the same methodology and turn it to their advantage by creating a reward-based culture within their organisation. Travel Gamification uses customised, competitive game-style elements to influence desired traveller behaviours and drive savings in corporate travel environments. Each programme is tailored to specific client needs to meet the objectives of their programme, and is re-evaluated throughout the life of the engagement.
Wartgow added, “As supplier pricing appears likely to increase through 2014, it’s more important than ever for travel managers to find innovative solutions to drive savings. With Travel Gamification now available and optimised for CWT To Go, we are offering even more ways for companies to encourage the traveller buying behaviours that will drive programme performance.”
Travel Gamification in CWT To Go will be available to companies that engage CWT Solutions Group in their Travel Gamification programmes. CWT will be offering demonstrations of the new functionality at this year’s GBTA Convention in Los Angeles from 26-30 July at stand 1713 on the convention floor.