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The CCD in Dublin responds to mobile device usage

Website enhanced to suit every type of access

The impressive 8,000-capacity Convention Centre Dublin, located on the River Liffey, is now the iconic building of The Republic of Ireland’s capital city. Having seen a 100% increase in the use of mobile devices to access its website ( www.theccd.ie), The CCD has introduced a new fully responsive website to provide optimal user experience for visitors on a desktop, tablet or mobile. The new site automatically adjusts the display to suit the screen size of the device

The opportunity has also been seized to rebuild the website from the ground up. It has been streamlined and simplified through the addition of new functions. To help facilitate the event planning process, the site also includes a Google 360-degree tour of the facilities, as well as downloadable floor-plan fact sheets. Additional images illustrate how ‘blank canvas’ spaces come to life for world-class events.

CEO Nick Waight comments: ‘We want our clients and delegates to get the best possible experience of The CCD and this includes the virtual impression they get before they ever set foot in the building. The new site not only acts as an information portal, but also as a vehicle to reflect our brand and culture, so visitors not only get a sense of what we do, but who we are.’

Elaine Phillips, Head of Marketing and Communications, comments: ‘Our aim was not only to create a very visual, progressive design, but also to ensure the new site benefits all the different users. Event organisers on a laptop overseas, or a conference delegate on a mobile in the venue, can find information more quickly and easily’.

Conscious of the important role played by the city in which the venue is located and in view of The CCD’s 250,000 delegate days a year The CCD has redeveloped the ‘Destination Dublin’ section. Under the new title of ‘Visiting’, it provides an interactive map, giving a sense of how compact and accessible Dublin is. It helps in exploring the city’s facilities and attractions, including restaurants, bars and hotels.

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