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Sun Country Airlines® signs up for Rich Content and Branding Merchandising Functionality of Travelport Merchandising Platform

Travelport, a travel commerce marketplace providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry, and Sun Country Airlines® (MN Airlines, LLC, d.b.a. Sun Country Airlines®), a Minnesota-based airline that serves domestic hubs and international destinations in Mexico and the Caribbean, have entered into a new agreement that will see Sun Country Airlines® utilize Travelport’s industry-leading Rich Content and Branding when it goes live in Travelport’s Smartpoint agency desktops in the coming months.

Sun Country Airlines® joins over 35 full-service, hybrid and low-cost airlines around the globe that have already signed up for this new airline merchandising technology. Rich Content and Branding, which falls under the Travelport Merchandising Platform, allows airlines to customize how their flights and ancillaries are visually presented and described on travel agency screens, bringing them more in line with the airline’s own website experience.   

“The Rich Content and Branding program is an exciting added feature of Travelport’s merchandising platform,” said Eric Curry, vice president, Sales and Customer Experience, Sun Country Airlines®. “By enabling Sun Country to create a more personalized presence on travel agency screens, this solution will allow us to seamlessly incorporate product descriptions, images, and branding information into the standard agency work flow of Travelport’s point-of-sale, Smartpoint. We plan to take full advantage of this new solution by providing detailed information about our First Class versus Economy experience, and the offerings in each service class such as free baggage allowance, free meals and beverages, and free entertainment, directly into the travel agency shopping process.”  

Since launching in 2011, Travelport Smartpoint has been adopted by more than 110,000 travel agents worldwide. The success of the application is its ability to offer users a blend of graphical and cryptic user interaction alongside a range of time-saving features: improving the agent user experience, reducing training costs, and speeding up the reservation process.  

“We’re delighted Sun Country Airlines® has decided to expand our partnership by participating in our industry-leading Rich Content and Branding program,” said Christopher Engle, Travelport’s vice president of Global Distribution Sales & Service, Americas. “In doing so, Sun Country Airlines joins numerous other carriers that have recognized the considerable benefits that the enhanced functionality of the Travelport Merchandising Platform offers. From personalized displays of fares and ancillary content to greater control of how brand and product information is integrated, Rich Content and Branding is a tool that effectively puts our airline customers in the driver’s seat, while still maintaining the integrity and efficiency of the GDS booking and management process for travel agents.”

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