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The National Museum of The Royal Navy and National Museums Liverpool Trading Ltd move up to Priava Cloud

Priava, the leading cloud-based venue management software company, has announced that National Museums Liverpool Trading Ltd and The National Museum of The Royal Navy have both deployed the organisation’s cloud based venue and event management booking system.

The Priava Venue booking system incorporates all the complexities involved with multi-venue availability, including event logistics, catering, equipment and resource requirements.  Offered in the cloud as a service, it enables venue managers to chart and plan future venue availability and review both customer history and ongoing operational trends in real time. 

Stacey Hammond, Head of Business Development at National Museums Liverpool Trading Limited who will use the product across six of its venues said: “We have seen a significant growth in our corporate hospitality and events business over the last few years. To ensure we can continue this growth we need to utilise our unique spaces and the commercial facilities we have in the most cost-effective and efficient manner possible. Deploying the Priava solution will assist this objective by enabling us to increase our bookings, and obtain highly valuable business intelligence on booking trends so we can focus on growing our product offer and focus on those events that produce the best return in terms of revenue and occupancy.”

The National Museums of Liverpool include:  International Slavery Museum, Lady Lever Art Gallery, Merseyside Maritime Museum, Museum of Liverpool, Sudley House, Walker Art Gallery and  World Museum.  

Giles Gould, Head of Commercial Services at The National Museum of The Royal Navy said, “After a successful trial period we have rolled out the Priava solution to five of our museums which include; The National Museum Portsmouth, The Fleet Air Arm Museum, The Royal Navy Submarine Museum and The Royal Marines Museum .”  

He adds, “We were very impressed with the cloud-based offering as it now eliminates double bookings, enables us to work on multiple events at the same time, rapidly locate any event, contact or account record, manage calendars, and review confirmed events. Furthermore it is easy to use and affordable and therefore made very good commercial sense.”

Daniel Cole, EMEA General Manager at Priava, said, “We are delighted that two of the UK’s most recognised museums have decided to deploy Priava to effectively support their venue management processes. With the challenges of budget cuts, museums are under increasing pressure to increase revenues from their facilities and with Priava, venue managers have an easy-to-use tool that gives them instant access to existing and future bookings and events, full tracking and reporting and more effective conversion of enquiries. We look forward to working with both organisations to support and maximise occupancy levels and returns at their unique and varied portfolio of venues.”  

According to the Museums Association, it is estimated that there are around 2,500 museums in the UK and research carried out in 2013 found that 52% of adults living in England made at least one museum visit in the previous year. At the beginning of 2014, the government’s Culture Minister Ed Vaisey pledged £4million in funding to 40 museums and galleries across the country.  

The benefits that Priava deliver to museums include: • Cloud based solution that can be used without the need of any premises specific equipment and accessed from any location • Reduces administration time • Tracks quotes from initial enquiry through to occupancy • Eliminates double-bookings and the ‘error-prone’ paper-based diary system • Speeds up invoicing • Includes a CRM system to support order tracking and marketing campaigns • Management reporting provides better business intelligence for account management and pipeline building activities • Can devolve tasks to other departments, such as catering and provide a supporting ‘audit trail’

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