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Europeans spend 18% more time using apps than Americans

Localytics quantifies massive European opportunities for mobile marketers

Localytics’ data reveals that, in contrast to common perceptions, the European user base represents a huge opportunity for companies with a mobile presence, for example:
Europeans launched their apps more than their US counterparts in 2013, and their average session length increased considerably in Q4.


Average daily time spent in apps was 18% higher for European users than American users. The differences can be staggering:

Europeans spend 130% more time in gaming apps than Americans...
...and an incredible 359% more time in sports apps!

With such dramatic opportunities in the European market, in 2013 Localytics established a London office to better serve its current clients, and continues to expand its European customer base. Localytics’ European Mobile Success Tour, featuring speakers from Localytics, Trinity Mirror and Avios, will visit London on February 24, then travel to Barcelona and Berlin.

As the leading closed-loop analytics and marketing platform for mobile and web apps, Localytics helps companies gain deep, actionable insights into app user behavior and leverage these insights to acquire users more efficiently, drive targeted interactions through push and in-app messaging and personalize the in-app experience.

"Localytics insight helped us decrease ad spend by seven times and move from being a top ten app in our category to a top three app.”

– Saalim Chowdhury, Head of Digital Innovation and Product Strategy at Trinity Mirror

The precision of Localytics’ insights helps marketers as they move from seeking just downloads to better engaging with their customers inside apps – offering insights into how and when people are using their mobiles or tablets, e.g.

In Europe app use peaks at 6pm compared to a US peak of 8pm.

The European Mobile Success Tour comes on the heels of a successful $16M Series C financing round for Localytics. “With this injection of capital we will continue to enhance the platform, expand our business internationally and deliver even more value to our customers,” said Localytics CEO Raj Aggarwal, “growing our business in Europe is a key piece of our 2014 plan.”

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