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Millennium Hotels UK nets revenue increase, higher conversion rates using Sabre Hotel RFP

Global travel technology company, Sabre, has helped Millennium Hotels UK significantly increase room reservations not associated with a group or event by using Sabre Hotel RFP, resulting in US$1.2 million in revenue to Millennium Hotels.

By using Sabre Hotel RFP’s Chain Portal and Competitive Bids solutions in 2013, Millennium Hotels was able to increase the number of competitive bid subscriptions they received by 44 percent over the previous year.  They also increased the number of bids by 12 percent that they received directly from corporations and travel agencies versus 2012 activity.

Millennium Hotels UK has 104 hotels worldwide, with 22 located within the Europe, Middle East and Africa region.  By using Sabre Hotel RFP in 2013, they were able to increase the average transient room rate by 3.27 percent.

“Sabre Hotel RFP was the key to our hotel chain increasing transient revenue,” said Farhana Butta, Millennium Hotels Senior Global Account Director Corporate and Business. “Sabre has provided a great product – it brings in results and ensures our team is maximizing our opportunities to win more corporate business.”

Hotels using Sabre Hotel RFP Chain Portal and Competitive Bids see an average 22 percent conversion rate.

Sabre RFP helps hotels like Millennium bring in more business travelers by quickly and easily allowing their staff to view and respond to all hotel room bids in their qualified group, saves them time and resources in managing the process and increase revenues because they have a complete view into all bids, resulting in winning more business.

“Millennium Hotels is just one great success story for Sabre Hotel RFP,” said Cassandra Rollins, general manager of Sabre Hotel RFP for Sabre Hospitality Solutions. “The return on investment is quite good since it complements the lead services hotels and property management companies use for their operations.”

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