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Advantage Focus Partnership selects Amadeus as recommended technology partner

Amadeus, a leading technology provider for the global travel industry, today announces its appointment as Advantage Focus Partnership’s recommended technology partner for the consortium’s members serving the business community throughout the United Kingdom. 

Over the past few months, Amadeus and Advantage have invested time in exploring how smarter technology can benefit the travel organisation’s members who provide travel management services to clients throughout the UK. A key focus for the two organisations was to understand how the latest technology could be employed in innovative ways to enhance efficiency, lower operating costs and boost customer loyalty.

Amadeus hosted a visit of Advantage Focus’ Technology Panel to its global software development centre in Nice, France. Through a series of presentations, workshops and hands-on demonstrations, the two companies were able to explore current trends in business travel and how technology is becoming increasingly embedded into the business of pre-trip planning and research, the travel experience and the post-trip reporting and analysis.

Julia Lo Bue-Said, Managing Director of Advantage Travel Partnership said, “The Advantage Focus Partnership delegation that visited Amadeus’ Executive Briefing Centre in Nice was very impressed with the company’s solutions roadmap, which led to the unanimous decision to appoint Amadeus as recommended technology partner. Amadeus clearly understands how efficiency drives down the cost of doing business, whether that is by reducing airline Agency Debit Memos through more accurate fares, or obtaining the last available seat on popular commuter flights. Also, by providing fast, reliable access to the best travel content in the market, including specially negotiated fares, we are convinced that this partnership will quickly deliver the results that our members need to retain web-savvy travellers and gain new clients. Both organisations share a common vision for improving the business travel experience and delivering the kind of superior service that customers truly value.”

Diane Bouzebiba, Managing Director of Amadeus UK & Ireland said, “We are delighted to be working together with Advantage Focus Partnership after they concluded an almost forensic investigation into the latest travel technology offered by all the major players. Today more than ever before, travel professionals need highly automated and streamlined front-to-back office solutions.

Diane added, “Amadeus invests over 15% of the company’s total revenues in technology that offers demonstrable value. Combined with our genuinely consultative approach, this enables Amadeus to deliver exactly what UK travel professionals need to succeed in travel. This is the start of an exciting partnership for both companies that will utilise Amadeus’ smarter technology and Advantage Focus Partnership’s commitment to customer service to win the hearts and minds of 21st century business travellers.”

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