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CWT’s Business Travel Trends predicts technology
 will continue to drive change in 2013

One of the consistent themes running through CWT’s Business Travel Trends outlook for 2013 is the increased level of consumer-influenced technology available to the business traveller.  This type of technology is finding its way into corporate travel through services such as travel review sites and mobile apps specifically designed for business travellers.

Consumer technology is changing traveller behaviour and expectations, and while companies are keeping a careful eye on cost optimisation and the performance of their travel programmes, they are also increasing their focus on how technology can better meet their travellers’ needs. With this in mind, CWT has developed a series of traveller-focused tools based on mobile, social and local principles, including CWT To Go™, CWT’s award-winning mobile app and CWT Hotel Intel, a private hotel review site for business travellers.

Building on its promise to deliver the perfect trip to travellers, 2013 will see CWT further reinforcing its mobile services and providing an even more personalised and relevant approach for travellers by leveraging technology from its newly-acquired subsidiary, WorldMate. In addition, this technology will also allow content from various sources to be aggregated in one place.

Patrice Simon, CWT’s head of innovation notes, “Our travellers want to plan, book and manage their business travel as easily as they do their leisure travel. For travellers, 2013 will be about developing instant, relevant and bookable services. For companies, it will be about gaining access to large amounts of data from multiple sources via real-time dashboards.”

Simon continued, “Access to multi-channel booking, whether it is through web, Smartphone, tablet or other channels, will bring the traveller back to the heart of managed travel. WorldMate’s technology will help us capture data from all of these channels. The more data companies have about their travellers, the more visibility they gain over travel spend and behaviour. This will allow companies to design better safety and security strategies and give travellers more personalised and relevant information. It’s a win-win situation for both parties.”

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