Maldives participation at Arabian Travel Market a success

Maldives stand at Arabian Travel Market
The Maldives Marketing and Public Relations Corporation (MMPRC) together with 92 representatives from 47 companies took part in the Arabian Travel Market (ATM) 2015 held in Dubai, UAE from May 4-7, 2015. The Deputy Minister of Tourism, Mr. Hussein Lirar; Executive Coordinator of Ministry of Tourism, Mr. Ibrahim Yusuf; and the Managing Director of Maldives Marketing & Public Relations Corporation (MMPRC), Mr. Abdulla Ziyath headed the Maldivian delegation.

MMPRC hosted a press conference with the main stream press and media of the UAE on May 5 at the exhibition center. The topics highlighted at the press conference were:
- Visit Maldives Year 2016
- Laamu Integrated Resorts project development update
- MATATO Maldives Travel Awards special edition in Dubai
- Launching of website

27 media attended the Maldives press conference, and speakers at the press conference were:
- Deputy Minister of Tourism, Mr. Hussain Lirar
- Minister of Fisheries and Agriculture, Dr Mohamed Shainee
- Chairman of MMPRC, Mr. Mohamed Khaleel
- Managing Director of MMPRC, Mr. Abdulla Ziyath
- President of MATATO Mr. Abdulla Ghiyas

The Arabian Travel Market event unlocked travel and tourism business potential within the Middle East for inbound and outbound tourism professionals. Tourism destinations from the Middle East and around the world showcased a diverse range of accommodation options, breathtaking tourism attractions, and new airline routes.

ATM, the largest trade and consumer travel show in the Gulf region, served as an ideal platform for Maldivian suppliers and relevant agencies to establish marketing networks with their United Arab Emirates (UAE) and Middle East counterparts. The Maldivian delegation updated the travel trade and members of the media in the UAE and Middle East on new developments and products in the Maldives. Participation in this annual travel market helps to strengthen the presence of Maldives in the Middle East market as ATM brings together the region’s buyers and sellers from every sector of the industry.

This year marked Maldives’ 16th year of participation at the ATM. Maldives’ continuous support for this annual event demonstrates a firm interest in the Middle East market, which has shown potential growth in the past few years.

The Maldives Pavilion, with an area space of 200 sq. meters, was prominently located at stand number AS9150, next to the Thailand Pavilion. Themed as a beach resort of the Maldives with a water bungalow where visitors can experience a little bit of Maldives, the concept showcased the uniqueness of the Beach bungalow as seen in resorts of Maldives with its tradition and culture. At the back of the stand, visitors enjoyed having the opportunity to take pictures in a background made to feel like they are in Maldives.

A total number of 2,510 arrivals were recorded from the Middle East in February 2015, indicating a decline in this number by 9.3%. This decline mostly depends on the huge fall in the number of arrivals from Kuwait. From January to February 2015, a total number of 6,395 tourists visited Maldives from the Middle East region, which is a 14.7% growth compared to same period last year. Saudi Arabia tops the arrival from the region with 2,570 tourists. Therefore, ATM is one of the most imperative exhibitions to showcase and present Maldives as a luxurious destination to this market.

Pin It

Related Articles