City Seasons Hotels unveil their 7th property at Arabian Travel Market

CitySeasons Burjuman exterior

The UAE based company announced the opening of City Seasons Towers in Dubai, as well as plans to operate other hotels in the region

City Seasons Hotels is have just opened the 7th hotel of the chain bringing the number of their Dubai’s properties to three. City Seasons Towers which is located in Bur Dubai, next to Burjuman Mall and minutes away from Bank Street and the metro station, is definitely adding a touch of avant-garde to the skyline of Dubai.

The hotel construction took two years and cost 220 Million dirhams. The strikingly modern property boasts 192 rooms and suites, a full floor dedicated to meeting facilities with a capacity of up to 150 guests and equipped with the latest technology in audio-visual/meeting; three outlets of which a lobby lounge, the New Season All-Day-Dining Buffet style restaurant and the second branch in Dubai of Pasta & Pesto, an Italian Restaurant concept- originally introduced at City Seasons hotel; a Health Club comprising a rooftop swimming pool, Gym, Sauna and steam rooms. A roof top SPA with 5 treatment rooms and Moroccan bath is under development.

Other attributes are the Business Center, a Beauty Salon, travel desk and a Gift shop. Other luxurious amenities and first class services include Concierge, 24-hour Room Service, Valet and underground parking, as well as coffee & tea-making facilities inside the room, in-room safe, free wifi throughout the hotel as well as transport to the nearby Dubai International Airport.

This is the 6th property of City Seasons in the 4-star category, adding to the ones in Dubai, Abu Dhabi, Al Ain and Muscat bringing the total number of rooms in the chain to 1555. Another 4-star hotel in Muscat is due to open by end of 2018 and will be announced soon; followed by a mix use 5-star hotel development in Rabat, Morocco.

This will bring the total number of hotels to 7 in the 4-star category and to 2 hotels in the 5-star category; this growth is consolidating the brand in the in GCC and North Africa.

Being dry properties, City Seasons Hotels have seen an influx of requests from Halal tour operators and agencies operating from as far as the United States and Canada. Beside the market in Asian countries, the concept of dry and family-orientated hotels is drawing more and more interest from travelers from the West as well as Asia and Middle-East where City Seasons are definitely considered a perfect address for leisure and holidays.

Sheikh Ahmed Musallam Bin Ham, Vice-President City Seasons Hotels said:” We are happy and proud to announce the opening of our City Seasons Towers. The new hotel is definitely a landmark in one of the busiest areas of Dubai and is becoming the new flagship of the brand in Dubai.’

“The Towers’ unusual architecture paired with our mission to offer high standards of comfort and modern luxury at affordable rates combine nicely the futuristic vision of Dubai that is paired with the traditional Arabian hospitality and generosity,” Sheikh Ahmed added. As for the 5-star brand Royal Rose, the successful launch in Abu Dhabi in 2014 as well as the enthusiasm of the guests when they stay in that luxurious palace-like hotel is an indicator that similar project will be on the map very soon.

George Demitry, Group General Manager for City Seasons Hotels says: “City Seasons Towers Dubai is a great step forward, for us being one of the few locally owned and managed chains in UAE. It is marking the start of bigger expansion planned in the region. The Towers is already greatly perceived in the market, as we have been receiving an encouraging stream of bookings some months before the opening so we are already looking at well above expectation occupancy for the summer season.”

The hotel has a great address for business travelers that seek to be close to the commercial hub of the city; it is a perfect location for weekenders and families with small children as being adjacent to Burjuman Mall with its stream of leisurely activities. Moreover the metro station is a few meters away and is the perfect junction to commute to other attractions, parks, entertainment centers, and shopping malls in the city, seamlessly and at great value.

“The experience of City Seasons Hotels has shown a proven success since it has started exactly a decade ago. Our increase in GOP over the past 5 years is at an average of 12% annually. Obviously we have weathered many challenges and slow demand periods. It is an indicator that success in hospitality is rather about team commitment to guest satisfaction and value for money in parallel with good locations and easy access to city amenities and business hubs,’ added George Demitry.

With that in mind, City Seasons Hotels are well positioned to offer The Dry Hotel concept to third-party owned Hotels and Hotel Apartments in UAE as well as GCC. The Group has already been approached by investors and hotel owners in the past few years but with several development in hand they had elected to focus on their own portfolio.

“Now the time is right to share our proven experience’, said George Demitry.

‘We have projects covering smaller properties of 100 units and others with 400-room in across UAE and Oman; while some are still at the initial development stage, others are at construction phase and should be completed within a year of which an Airport Hotel which will be announced very soon”, Demitry concluded.

In the coming year, City Seasons Hotels as a hotel management company will be steadily adding onto its portfolio some third-party owned hotels as well as extend its own operations to hospitality investors in UAE and abroad in preparation of 2020 and other future large scale events.

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