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Central Hall Westminster launches new virtual reality experience in China

Central Hall Westminster has announced the launch of its new virtual reality (VR) experience during a week-long visit to China. It was showcased at the IT&CM Exhibition Shanghai, the Department of Commerce in Zhejiang Province and at a meeting with the team at Alibaba HQ Hangzhou.

Central Hall’s new virtual reality technology aims to showcase the venue’s versatility and range of event spaces to both international and UK buyers. The VR experience not only enables viewers to get a 360 degree view of the event spaces on offer throughout the central London venue in a virtual show-round, but also features a variety of live events scenarios as a fully immersive viewing experience. VR live events include the BBC’s New Year’s Bryan Adam’s concert 2015, amongst other high profile events.  

Paul Southern, Managing Director at Central Hall Westminster, says: “This has been an exciting development for us at Central Hall. Our ability to harness this technology and connect the venue to the most remote places in China, and indeed anywhere else in the world we take it, is an extraordinary advance within our sales process. We anticipate that this will help to strengthen our position within the Chinese market as we continue to develop relationships in this sector.”  

Maria Schuett, Head of Marketing at Central Hall Westminster, adds: “The objective is to support our clients to conceptualise their ideas within our flexible event spaces, not replace the physical experience. The new virtual reality package, showcasing various layouts, productions and visual settings, adds a new dimension to those earlier discussions with clients.”  

The VR experience has been created by Trek Wireless, creators of interactive digital assets for the retail and hospitality industries that work seamlessly across PC, tablet, mobile and VR devices.

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