WTM London is the place to discover the latest trends and forecast with a number of bespoke reports by a plethora of leading research organizations including Mintel, Euromonitor International and Phocuswright.
The first piece of research to be unveiled is the World Travel Market Industry Report at 10:30 am in Platinum Suite 5 and 6. The report polls both the global travel industry and 1,000 UK holidaymakers, and gives an insight into the conversations taking place on the WTM London exhibition floor.
In the same room at 1:30 pm the WTM Global Trends Report, in association with Euromonitor International, press conference takes place, outlining a trend for every geographical region of the industry alongside one for technology and global brands. The trade session takes place on Tuesday 12:00 pm Platinum Suite 1. The WTM Global Trends Report is this year celebrating its 10th edition.
At 2:00 pm on the first day of WTM London, Phocuswright will outline the key trends in travel technology on the Global Stage.
The second day of WTM (Tuesday, November 3) includes exclusive research from the Global Air Passengers Survey. Produced by Ink Publishing the findings come from customer questionnaires in airlines’ inflight magazines.
The findings will form the backbone of an aviation debate, chaired by WTM consultant John Strickland, which takes place in Platinum Suite 1 at 10:30 am.
Also at 10:30 am in South Gallery Rooms 13/14 exclusive research on the family holiday market will be unveiled by SOUK. Changes in UK pension legislation and the dissolving “generation gap” are behind a trend for more parents to take holidays with their children during and after their university years.
Wednesday, November 4, kicks off with the unveiling of the first-ever global lesbian, gay, bisexual and transgender survey. Out Now founder Ian Johnson will present the findings in South Gallery Room 21/22 at 10:30 am.
In the afternoon, leading research company Mintel will present international data on consumers' appetite for – and attitudes to – travel and also look forward to the global demographic and technological changes that will shape what people want from their holidays in the future. The session takes place in Platinum Suite 1 at 12:30 pm and is the first time Mintel has had a dedicated session at WTM London.
World Travel Market, Portfolio Conference Manager, Charlotte Sutton, said: “More than 9,000 WTM London delegates attend the 100 sessions of the conference program, with the latest and most up-to-date research the key attraction.
“With this in mind, WTM London 2015’s program is packed full of sessions unveiling new and exclusive research and data. This year sees the 10th edition of WTM Global Trends Report, in association with Euromonitor International. Furthermore, I am delighted to be able to welcome new research partners including Mintel and Ink Publishing.”