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IMEX America participants to lace up their sneakers for first IMEXrun Las Vegas

IMEX America participants will have the opportunity to exercise their bodies as well as their minds at the show by joining in the first-ever IMEXrun Las Vegas. The run, organized by sports by tlc and sponsored by Embratur and RioTur, takes place on Wednesday October 14th at 06:30 am.

Designed to combine fun, fitness and Vegas panache, the 5km route will begin and end at the scenic Venetian® outdoor bridge & gondolas and pass partly along the Strip. A water and fresh fruit “reception” will also be provided at the finish line to refresh and refuel the runners before their day at the show.

The IMEXrun Las Vegas - Inspired by Rio de Janeiro - is open to all and builds on the successful riverside IMEXrun Frankfurt in the spring of this year that attracted nearly 250 runners.

The new event was developed and will be organised by sports by tlc which strongly believes in the unique ability of sport to enhance corporate responsibility, personal development and the practice of a healthier life.

The IMEXrun Las Vegas is an element of the new “Be Well at IMEX” program at IMEX America 2015. This includes a variety of wellness education sessions at the Inspiration Hub on the show floor, a new meditation room and an online wellness guide.

“As meetings professionals we are often on the road so wellness is an important topic,” said Carina Bauer, CEO of IMEX. “We think the IMEXrun Las Vegas captures the dynamic, caring, strong, and community-driven spirit of our industry, and will provide a fun and energising way for people to kick off their second morning at the show.”

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