The search to meet the target of 300 stretches across the world.Registration has begun for the hosted buyer programme at the 31st BTC, Italy’s events’ exhibition, set to take place at the Spadolini pavilion of Fortezza da Basso, Florence, on Thursday 10 and Friday 11 December.
True to its mission, to bring buyers to the exhibition area comprising one third from Italy and two thirds from abroad, while at the same time continuing the positive growth trend
of the last two years, Exmedia, the Rimini Fiera SpA company that organises BTC, has
set a final target of 300 buyers, of which 100 (33%) should come from Italy. Its target for
foreign buyers breaks down as follows: 41% from the rest of Europe, 13% from the
Americas, 9% from Asia (including the Middle East) and 1% from Oceania.
As in previous years, buyers in 2015 will come from various areas of demand, and will include: corporate event managers and meeting planners; marketing & communication managers; company procurement managers; event managers for scientific associations and companies; unions, organisations and political parties; representatives of event and conference organisation agencies; incentive houses; integrated communication agencies; PCOs (professional conference organisers); and travel agencies with events and conference divisions.
The leisure programme for hosted buyers is currently being planned, and will as usual offer an extremely varied and exclusive schedule, designed to enable them to experience the beauty of the host city, and its food and wine.