‘Customers are looking for that next “big idea” international incentive and meeting destination’Regional buyers signed up to attend ibtm america have expressed a clear demand for an increased presence of European suppliers as they attend the show in search of the next “big idea” international incentive and meeting destination.
Joseph McKeown of ReGroup Comm comments, “As the owner of an event marketing and incentive agency, we are seeing an increased need from clients for support with international destinations and programs, specifically in the European markets. Both our multi-national clients and our American based customers are looking for that next “big idea” international incentive and meeting destination, and ibtm america can help us deliver that. We’ve always found ibtm america to be a very efficient, effective and productive show for us to see the latest International and North American destinations and support services in one place, all at the same time.”
Further regional buyers confirmed to attend the show will represent some of the leading associations across the US including; Association for Education in Journalism and Mass Communication, International Union of Police Associations, AFL-CIO, National Air Traffic Controllers Association and National Association of African American Studies and Affiliates.
The new show format will accommodate 250 suppliers who will meet with 250 carefully selected planners in the US and international MICE industry on a 1:1 ratio.
Jaime Rosov, ibtm america Event Director commented, “The research that we conduct following each show serves as an invaluable resource for us when it comes to delivering our event the following year. We take all of the comments we receive onboard, so that we can grow the event to ensure that it continues to meet the evolving objectives of our buyers and suppliers.”