Accor’s continued participation at IT&CM China is attributed to the delivery of an excellent profile of buyers from all over the world and across China. Bobby Ong, Vice-President of Sales & Marketing – Greater China shared, “The IT&CM China platform allows us to build brand exposure for our new hotels. This is where we can secure new leads and businesses from the one-to-one appointments we have with these buyers.”
He went on, “The Chinese market is important for Accor. We have been here since 1985 with our first hotel and we are still growing aggressively. There is a lot of demand in the second and third tier cities inline with business growth and travel, and hotels are predominately catering to the Chinese market.” Chinese buyers constitute 70% of IT&CM China’s buyers profile and hail from cities such as Shanghai, Beijing, Guangzhou, Changsha, Hangzhou, Nanjing and many more.
“We want to educate the Chinese market about Accor brands – Sofitel, Novotel, Pullman – so that they understand the different value proposition of each brand, and what the brand stands for. IT&CM China is the right platform for us to do so. Be it inbound or outbound travelling, our aim is to have the Chinese traveller think of Accor when choosing their accommodation,” said Ong.
Ong also revealed what buyers can expect from Accor in their 36sqm space at the upcoming IT&CM China 2015. “We have a strong understanding of the Chinese hospitality industry as well as stable relationships with local partners. Our expansion in China will continue to be the crux of our efforts in Asia-Pacific, providing an experience that is inherently French hospitality but with attention to details that is respectful and expressively reflective of Chinese culture.”
With over two decades’ of operation in China, Accor operates 144 hotels in 51 cities in the country. With a diversified portfolio of 8 brands – Sofitel, Pullman, MGallery, Grand Mercure, Novotel, Mercure, ibis Styles and ibis – Accor covers the full spectrum of the hospitality market from economy to luxury.
IT&CM China 2015 will take place from 14 to 16 April 2015. For more information on IT&CM China, visit www.itcmchina.com