The event was aimed at catering to the growing events industry. (MICE is defined as – Meetings, Incentives, Conference, Exhibitions.) The theme of the exhibition and conference was to encourage and nurture the growth, potential and networking opportunities of the whole event industry in Asia Pacific.span>
The organisers stated that,
“Our vision is to create a much needed flagship MICE event uniting the complete Asia
Pacific region. At present there are large scale, well established MICE events in Europe and
North America. But, there is nothing close to this for the whole Asia Pacific region taking
place in Asia. With the launch of our annual event we are looking to fill this large gap in the
market and provide a springboard for the growth of the Asia Pacific events industry” James
McKenzie, MD, Oliver Kinross Asia Pacific.
This inaugural show saw more than 2,000 attendees traveling from throughout Asia to: meet venues and suppliers, network and learn from the four complimentary conference streams and two workshops. Attendees came predominantly from: event suppliers, event technology providers, event professionals, meeting planners, event organisers, hotels, venues, government and tourism agencies among others.
The show received wide ranging praise from those attending. The organisers have stated that they see 2015 as a key year for the industry and event as a whole with the show aiming to more than double in size.