This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

Search ITCM

TravelRave 2014: Pushing the boundaries of tourism in Asia

Asia’s premier travel and tourism week introduces new offerings, including a mobile application

The fifth edition of TravelRave, Asia's premier travel and tourism week, returns this week. This year’s event, running from 27 to 31 October, sees a host of new offerings aimed at enhancing the experiences of delegates on top of the strong line-up of Asia for Asia focused events.
For the first time, TravelRave is launching RaveOn! Tours, a series of immersive experiences aimed at providing delegates with memorable moments at a business event. These specially curated tours will give delegates a glimpse Singapore through its notable precincts such as Little India, Sentosa Harbourfront and Singapore River.

“Asia has been seeing a wealth of opportunity over the last few years. The travel and tourism industry thus needs to come together to explore these opportunities and foster regional collaboration, and TravelRave is a great platform to do so,” said Neeta Lachmandas, Assistant Chief Executive, Singapore Tourism Board (STB).

“Through our RaveOn! Tours, we are pleased to make it even easier for our busy business delegates to take in the sights and sounds of what the destination has to offer,” added Ms Lachmandas.

Delegates will also have access to on-demand destination information and event updates, through Goru, a soon-to-be-launched mobile application by StarHub. As business travellers, including conference and exhibition delegates, often need information at their fingertips, both STB and StarHub have collaborated to test-bed the application at TravelRave. With highly curated content, Goru will provide delegates with an immersive and differentiated digital experience.

"Travellers today are mobile savvy, and they increasingly use their smartphones in accessing travel information and when buying travel products and services," said Mock Pak Lam, StarHub's Chief Technology Officer. “To empower travellers to create their own bespoke adventures on-the-go, StarHub is developing Goru, a traveller-friendly app that integrates the best localised booking engines, travel guides and other services. Goru will also create an ecosystem for industry players to work together to better serve travellers. We are very pleased to partner STB to enhance travel experience in Singapore for both business and leisure visitors with Goru."

Kicking off the week, the Web in Travel Conference will explore the potential of the internet and its impact on the travel industry. Into its 10th year, some of the key topics discussed will include Online Travel Agents, Search as well as Marketing and Distribution.

“The New Reality” will serve as the theme of this year’s Asia Travel Leaders Summit. This annual by-invite only event organized by the Singapore Tourism Board will see the attendance of key tourism industry players who will convene to discuss the pivotal trends that are impacting the tourism industry, in turn causing the emergence of this new reality.

ITB Asia, an anchor event of TravelRave, will also feature a Business Travel Day this year in conjunction with the Global Business Travel Association (GBTA). This will focus on the education aspect of business travel management, where one of the highlights will centre on the Business Travel Index Report.

The Hotel Management Summit Singapore is a new event under TravelRave 2015. Organized by Questex, the summit will address operational and management challenges faced by hotel executives. This event will be co-located with the Hotel Technology Conference, which is into its fifth year.

Into its 7th annual edition, Aviation Outlook Asia will delve into issues and challenges faced by the aviation industry. Over 300 C-level aviation executives are expected to participate in strategic discussions on new market opportunities.

The TravelRave Leaders Gala will once again celebrate the best in the Asian travel industry. Featuring highlights from ATLS, the Gala will include “The CNBC Conversation”, with Emirsyah Satar, President & CEO of Garuda Indonesia, who was crowned the winner of 2013’s CNBC Travel Business Leader Award. The 2014 winner of the CNBC Travel Business Leader Award will also be crowned at the event.

To conclude the week, the prestigious Singapore Experience Awards (SEA) will be held on 31 October to recognise the exceptional individuals and organisations who have positively contributed to delivering the best-in-class customer experience. This year’s event will be held in conjunction with the Tourism50 gala dinner to celebrate 50 years of tourism development in Singapore. The event will be graced by Prime Minister Lee Hsien Loong.

Submit to DiggSubmit to FacebookSubmit to Google PlusSubmit to StumbleuponSubmit to TwitterSubmit to LinkedIn

Related Articles