Both hosted buyer numbers and the number of US and international attendees are also expected to exceed last year’s levels.
On the show floor, the growth is reflected in new exhibitors as well as larger booths from some key global suppliers. USA & Canadian representation has increased by 16.5 percent; Latin America by 6.5 percent; Europe by 3 percent and Asia-Pacific by nearly 8 percent.
In other areas of the show, hotel groups are up by 26 percent; private sector companies by 37.5 percent, technology suppliers by 20 percent and incentive products by 50 percent.
70 new booths also add to the line-up of new global and US exhibitors giving buyers an even broader perspective on the marketplace.
83 of the show’s previous exhibitors have increased the size of their booths and of these over half have expanded their booths by 50 percent.
Looking ahead to the show’s opening day, Ray Bloom, Chairman of the IMEX Group stated: “The fourth IMEX America is set to offer increased business opportunities for the US and global meetings and events industry. Aside from the confirmed growth in exhibitor numbers and the expanded show floor, we are set to bring in even more hosted buyers and more attendees next week. Anticipation is high and we’re looking forward to a packed show with its usual strong focus on business appointments, networking and, of course, high quality education.”