The fall of the wall and subsequent reunification of Germany has had tremendous impact on the meetings industry; press conference planned for TuesdayThis autumn marks the silver anniversary of the start of the Peaceful Revolution and the fall of the wall between East and West Germany which ultimately led to the reunification of the country. To mark the occasion, the German Convention Bureau will host a press conference during IMEX America 2014, 14-16 October in Las Vegas, to discuss how the German meetings industry has evolved and grown since then. Today Germany is the number one meetings destination in Europe and second worldwide, after the U.S.
New York-based Laura d’Elsa, Regional Director USA & Canada of the German Convention Bureau, comments:
“The fall of the wall and subsequent reunification of Germany have had a lasting impact on the country’s economy as a whole and the meetings industry in particular. More business travelers come to Germany for conferences and meetings than anywhere else in Europe; this is a testament to the country’s commitment to value, innovative spirit, focus on sustainability and deep expertise in such industries as pharmaceutical, automotive, biotech and logistics that meeting planners desire in their meeting locations.”
“In a way, Germany has shaped the meetings industry and the meetings industry has shaped Germany over the past 25 years. From some of the world’s largest trade shows to the intimacy of small group and incentive trips, Germany has catered to visitors and business travelers, along with the entire meetings business, to leverage the unique strengths and hospitality of the country in every way possible. At the press event, we’ll share statistics on how far we have come and where we want to go.”
At the trade show itself, the German Convention Bureau will be joined by several German co-exhibitors at the German Pavilion (booth no:2219) who will be available to talk with meeting planners about the benefits and advantages of holding successful meetings in Germany. Planners can meet with partners such as:
• Accor Hotels: Accor recently opened the Sofitel Berlin Kurfurstendamm, designed by award-winning Berlin architect Jan Kleihues. The 5-star hotel includes 311 rooms and 21 meeting rooms and is located right by Berlin’s main shopping street, the Kurfurstendamm.
• Hamburg Convention Bureau: Hamburg recently hosted the “9th Reeperbahn Festival” from September 17-20. As Germany’s largest club festival, it is one of the most important meeting places for the music and digital industries in Europe. The co-located conference included around 170 program items and 25 showcases by international partners. In total, the event attracted roughly 30,000 visitors, including 3,400 media and trade representatives.
• Stuttgart Convention Bureau: Stuttgart now offers the free “Stuttgart After Business App” (iOS and Android) for business travelers and conference participants wanting to discover Stuttgart after they have attended a meeting in the city. The app provides location-specific recommendations for local must-see sights and restaurants and even includes special offers.