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IMEX America challenges conventional thinking with new PCMA Business School Program

This year IMEX America participants will have the chance to build even more education muscle and earn CEUs when PCMA’s Business School makes its first ever stop at the Las Vegas trade show. The Business School will be offered as part of the preshow education day, Smart Monday, on Oct 13.

The popular PCMA learning curriculum is built around giving meeting industry professionals access to top-level faculty speakers from leading university – business schools. It offers on-line, credit-awarding sessions through PCMA, as well as via live programs at select industry conferences.

The IMEX America installment of PCMA Business School will feature Dr. Jerry Jellison, a professor of social psychology at the University of Southern California.  Dr. Jellison is a change guru and published author of two books: “Overcoming Resistance” (a Fortune Book Club selection,) and “Dynamics of Change”. His session in Vegas is titled “From Strategy to Results - Creating a Culture of Change.”

This three-hour business school session is designed to help participants identify prime areas for change within their teams and organizations. In a comprehensive workshop Jellison will share practical, tried and tested tools that help dissolve resistance to shaking up the status quo. He will also lead his audience in how to formulate fresh action plans that deliver targeted improvements and worthwhile results.

“We’re always looking for innovative ways to make our education program at IMEX America even more meaningful and rich,” said Carina Bauer CEO of the IMEX Group. “PCMA’s Business School approach is a terrific way to connect our industry directly with the best minds in the US college and university community and we’re looking forward to it becoming a unique part of this year’s Smart Monday program.”

“PCMA’s education is renowned for challenging our thinking and the status quo,” said Sherrif Karamat, COO, PCMA. “We’re committed to equipping our meeting professionals with the best resources and tools possible by bringing some of the country’s brightest minds to share their knowledge, and we’re excited to launch our first business school program at IMEX America this fall.”

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