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PCMA delivers tailored education stream at AIBTM
- Category: Show
- Created on Thursday, 16 May 2013 15:30
The seminar program will build on the strategic partnership, which was formed between the IBTM Global Events Portfolio and PCMA in 2010. PCMA is responsible for delivering a corporate education stream at each of the IBTM Events, which are held annually across the globe.
PCMA will kick off the corporate program with The Corporate Meeting Planner of the Future, which will take place in room W190A at 10:00am. The session, presented by Greg Bogue, Experience Architect, Maritz Travel Company, will explore the why-to and how-to of enhancing attendees strategic value as a meeting professional in a corporate environment.
The key objective of this session will be to ‘build’ the planner of the future and ensure attendees walk away with a personal plan to move to the next level. The seminar will achieve this through supporting meetings industry professionals to understanding the interconnectivity between strategy, the planning process and the meeting experience. It will also explore best practice for transferring business strategies into meeting and event strategies.
In the second session delivered as part of the corporate education stream; PCMA will combine forces with the Healthcare Convention and Exhibitors Association (HCEA), to share key findings from the organization’s State of the Industry report, which will offer specific insights for medical convention organizers and exhibit marketing personnel.
Healthcare Convention Trends – What Medical Meeting Planners Need to Know will be presented by Jacqueline Beaulieu, Executive Vice President, Healthcare Convention and Exhibitors Association and will run from 2:00 pm – 3:00 pm in room W190A.
The final session to be delivered by PCMA at AIBTM 2013 will explore Conferences and Trade Shows On the Go. From 4:00pm – 5:00pm, Terence R. Donnelly, CMP, Vice President, Sales, Experient and Heidi Voorhees, Senior Vice President, Experient will explore the future of mobile technologies and the impact this will have on event attendee experiences.
In addition to the seminar series, PCMA will be running Executive Edge at AIBTM from 09:00am – 5:00pm in room W195. The session, hosted by Maurice Schweitzer, Associate Professor of Operations and Information Management at the University of Pennsylvania, is a highly structured and interactive workshop, with a dynamic negotiation skills program, which has been specifically designed to sharpen business acumen.
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