Between 2014 and 2015 the private country mansion noticed an increase in Chinese visitors, who were especially interested in traditionally Scottish activities such as golf and shooting.
The venue aims to build on their current visitor numbers and has announced an exclusive partnership with Team Challenge Company to offer a range of country sports as well as archery and quad bike tours with the aim of enticing additional Chinese visitors to the venue.
While there are currently around 33,000 trips from China to Scotland each year, most visitors opt for Glasgow, Edinburgh, and St Andrews. The elegantly decorated 17th- century house, which has its own helicopter landing area, offers guests the chance to experience Scotland’s iconic countryside, with acres of manicured gardens and private courtyards perfectly set for outdoor activities.
The venue has also been motivated by trends which have seen an increased number of Chinese guests travelling to the UK to capture unique wedding photography. Building upon this opportunity, House of Turin is working to become Scotland’s number one photography destination venue. In addition to picturesque backdrops the luxury mansion, in partnership with Team Challenge Company, offers a range of exciting activities to newlyweds, including the chance to abseil from the venue in their wedding-day bests.
Since opening in 2014, House of Turin owner Yvonne Corbett has visited China three times, strengthening important partnerships in the Chinese tourism market. The venue is now looking to increase online presence to attract more overseas tourists and is currently developing a video marketing campaign. House of Turin and Team Challenge are specifically targeting the higher end of the Chinese market and will share the new online marketing material on luxury platforms.
Yvonne Corbett, who lived in Asia for 15 years, said: “We have already seen a great response from Chinese tourists, who want to experience all that Scotland has to offer. Activities such as clay pigeon shooting are banned in China so it is not uncommon to see large groups come to the UK for a day or two and want to try something new.
“Our goal is to give our guests a once in a lifetime trip that allows them to experience all that Scotland has to offer without having to leave the venue. Working together with Team Challenge Company, we aim to become a must-see, must-do destination for overseas visitors, and are operating on a policy where we try to accommodate all our guests’ requests, no matter how unusual. I am confident that through this partnership we will be able to create a boost in tourism, create new jobs and increase visitor spending in Angus.”
Co-director of Team Challenge Company, Stephen Hazley added: “We are very excited about this new venture, as it gives us the opportunity to show the world what we have to offer. House of Turin is a truly stunning venue, with a proven track record of being one of the UK’s premier locations for incentive trips. Our combined expertise and spirited passion for what we do means that guests will be offered a truly unique and unforgettable experience, filled with the joys of luxury travel, and excitement of trying new activities. “