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VisitAberdeenshire to meet key European Buyers at Meet in Scotland

Jenni Fraser, business development manager at VisitAberdeenshire
Ahead of an upcoming networking mission to North America, tourism body VisitAberdeenshire is to meet with key tourism buyers closer to home. Representatives from the organisation will attend Meet in Scotland – an intensive two days of scheduled appointments with the meetings, incentives, conferences and events (MICE) industry – in St Andrews from 6-7 October.

The event’s speed-dating-style approach will allow VisitAberdeenshire to liaise with key buyers from across the UK and Europe, promoting the world-class facilities and services on offer in the north east of Scotland.

Jenni Fraser, business development manager at VisitAberdeenshire, says, “For years, midweek hotel prices in Aberdeen and Aberdeenshire were at a premium, however room rates across the region are now more competitive than ever before. Add to this the fact that Aberdeen International Airport is currently progressing a £20 million expansion programme and there has never been a better time for event organisers to bring delegates to the north east – whether for meetings, conferences and exhibitions or for incentive breaks.”

Competitive room rates and improved infrastructure are just one part of the picture VisitAberdeenshire will paint to buyers in St Andrews. Attendees will also hear about the massive improvements to conferencing facilities in the north east of Scotland.

Jenni continues, “There has been significant investment into the meetings and conferencing facilities in Aberdeen and Aberdeenshire in recent years, with many exciting new developments on the horizon. Aberdeen Exhibition and Conference Centre is undergoing a huge £333 million expansion and relocation, not only improving the facilities on offer but also moving closer to the airport to benefit delegates flying in from across the UK, Europe and beyond.

“Other venues like the Aberdeen Art Gallery and the Music Hall – which are linked to the region’s rich culture – are also currently experiencing an extensive renovation. These two developments, worth a combined £37 million, will add to the region’s unique offering for meetings, gala dinners and drinks receptions.”

Attendance at Meet in Scotland is just part of the work undertaken by VisitAberdeenshire to promote the north east to the European business community. Jenni explains, “Immediately after Meet in Scotland, we will welcome 11 influential German buyers to Aberdeen and Aberdeenshire, in conjunction with VisitScotland. These are major players in the European MICE sector who stand to bring a considerable amount of business to the region.

“Following on directly from their attendance at Meet in Scotland, the buyers will visit the north east to experience all the area has to offer – from fantastic accommodation and meetings facilities at Meldrum House Hotel, Fyvie Castle and Fasque Castle to some of the city’s finest local food and drink, including a special beer tasting with Brewdog.”

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