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Aldi toasts Scottish Brewers with new sponsorship deal

Aldi toasts Scottish Brewers
Scotland’s first annual competition which celebrates Scotland’s booming beer business has secured a headline sponsorship deal with one of the UK’s fastest growing supermarket chains.  
The Scottish Beer Awards will be sponsored by Aldi in Scotland in a new two year deal to support and promote the competition alongside the supermarket’s own highly successful in store Scottish Beer Festivals.


The deal is the first major corporate sponsorship for the awards programme which launched 6 months ago and has received entries from 31 breweries and 154 beers, all brewed in Scotland.  

Work is now underway to prepare a celebration industry awards dinner for 300 people which will announce the winners in 15 categories.   

Michael Whiteford, Buying Director at Aldi in Scotland, commented;   “Sponsoring the Scottish Beer Awards is an opportunity to promote the fantastic range of Scottish beers available to our growing customer base.  With three annual Scottish Beer Festivals running in store, our commitment to Scottish brewing has never been higher and the quality of beers being produced in Scotland is outstanding. “We look forward to working with the Scottish Beer Awards contenders to support their achievements as finalists and winners, alongside our growing range of Scottish beers available throughout our 67 Scottish stores.”  

Kirsten Speirs, Director of KDMedia which operates the awards, commented;   “Securing the support of Aldi is a game changer for the Scottish Beer Awards and our work to promote the best of Scottish brewing.   Aldi will join a team of people including an expert judging panel and many other loyal sponsors committed to helping hard working Scottish brewers gain the recognition and reward they deserve.”  

The Scottish Beer Awards, sponsored by Aldi, takes place on Thursday 29 September at the Edinburgh Corn Exchange.

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