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National Trust for Scotland goes for venue hire growth

Culzean Castle
Since launching its ‘Unique Venues for Corporate Entertaining’ collection last year, the National Trust for Scotland has seen increased sales across its estate, particularly in the north of Scotland.
Hospitality income overall is up eight per cent year on year, with the greatest growth coming from the corporate sector which has delivered a 22 per cent increase in events. The growth comes as a result of a renewed focus on particular venues which are ideal for incentive travel programmes, large scale events and team building activities, as well as investment in new and upgraded facilities and a dedicated business development team.

The Trust has also entered into new partnerships with high end caterers GH Event Catering and Wilde Thyme, as well as local specialists, to provide maximum menu choice and innovative cuisine for event bookers.  Together with its partners the Trust will host a series of events aimed at buyers to showcase the venues and their capabilities for everything from gala dinners to weddings and family fun days.  

Rebecca Sloan, national hospitality manager, National Trust for Scotland, said:  “The appeal of heritage venues is enduring and, by giving event organisers access to such unique locations, we can ensure the ongoing viability of these wonderful buildings and estates. We set out with the intention of making our venues more accessible and the results in the first year have been encouraging, particularly as economic conditions have been challenging in some key sectors.”  

There are 19 historic properties across Scotland which make up the National Trust for Scotland’s Unique Venues for Corporate Entertaining collection.

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