One of the key elements identified in the Edinburgh 2020 Strategy was the need to strengthen Edinburgh’s competitive position by improving frontline staff’s destination knowledge. Our Edinburgh has been developed directly in response to that need through the Destination Leaders Programme led by a group made up of Neil Ellis (The Place Hotel), Karen Robertson (JAC Travel) and Ali Bowden (City of Literature Trust) and is supported by the Edinburgh Tourism Action Group (ETAG).
The content for Our Edinburgh was generated by many of the leading organisations and experts in the Edinburgh tourism sector and requires participants to answer correctly a series of quizzes relating to Edinburgh. Once frontliners have completed the module they are encouraged to download regularly-updated PDF’s, register with the Our Edinburgh Facebook page and attend the annual Edinburgh Tourism Showcase so they can keep up to date with the latest in Edinburgh tourism.
Chair of the Edinburgh Tourism Action Group (ETAG), Robin Worsnop, explained: “Our Edinburgh training module helps ensure that staff in businesses across the city – whether they are taxi drivers, hair dressers, bar tenders or receptionists deliver a consistent, informed message to visitors, and help them get more out of their visit to Edinburgh.”
The training module was designed by FLOW, the award-winning training organisation that counts top names such as Howies Restaurant, Harvey Nichols, Motel One and Zizzi amongst its clients. It builds on the successful Glasgow Welcomes online training module used to support staff and volunteer training for the Glasgow 2014 Commonwealth Games.
Our Edinburgh can be accessed via a desktop, laptop, mobile or tablet, is affordable (only £6.50 per person) and quick, taking only 1-2 hours to complete.
This year’s Edinburgh Tourism Showcase has been expanded to mark the 2015 Year of Food & Drink and celebrate Edinburgh’s increasing reputation as a ‘foodie’ destination.
The traditional image of Scottish food and drink being all about ‘deep fried everything’ and whisky has been blown away in recent years by Michelin star restaurants, award winning cafés, super star baristas, locally brewed gin and a great selection of local food markets. Almost £1m per day is spent on food and drink by visitors to Edinburgh.
This year’s showcase featured over 80 exhibitors from all areas of the tourism sector. Highlights included:
• 3D printer live demos, part of the exhibit by DIGITMAKIT – an Edinburgh Napier University company
• A replica gin distillery by Pickings Gin
• A mini climbing wall from Ratho