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UKinbound announces Scotland for 2016 Annual Convention

Today at VisitScotland expo 2015, UKinbound has announced that Scotland will host, for the first time in over a decade, next year’s Annual Convention from 10-12 February 2016 at Macdonald Aviemore Resort, one of the trade association’s Platinum Corporate partners.

As part of UKinbound’s ongoing pledge to the Scottish inbound tourism industry, which was first cemented in July 2014 with the opening of a permanent office in Glasgow, the trade association is committed to strengthening relationships with Scottish members and key stakeholders, encouraging business development and networking opportunities. Consequently, UKinbound has handpicked this four-star luxurious hotel in the heart of the Cairngorms National Park in the Scottish Highlands. Following on from the success of this year’s annual convention held in Leicester, Macdonald Aviemore Resort will welcome over 250 UKinbound members for two days of thought-provoking debates, plenary sessions with key note speakers, networking opportunities including a major B2B workshop and rounded off with a  black-tie Gala Dinner, at which the Association’s annual Awards for Excellence will be announced.

UKinbound’s chief executive officer, Deirdre Wells OBE said: "We are delighted to announce Macdonald Aviemore Resort as the host for our Annual Convention next year. Macdonald Hotels and Resorts are one of our Platinum partners and have an excellent track record in outstanding customer service. We are confident that the event will be a huge success. So far, it has been a year of significant development for us in Scotland, as we deepen our relationship with and support for the Scottish tourism industry. Scotland has an exceptional offer for the inbound visitor and we look forward to working with the industry to grow its share of this valuable market."

Commenting on the partnership, Macdonald Aviemore Resort’s Director of Sales, Jess Atkinson, said: "The team at Macdonald Aviemore Resort is thrilled to have been chosen as host destination for the UKinbound convention in 2016. The news comes after the successful completion of a £5 million investment programme, including the addition of two new four-star hotels to our stunning resort in Aviemore.

We are all extremely excited to be giving the delegation of 250 guests a warm welcome, showing them some true Highland hospitality and giving these tourism ambassadors a taste of Scotland at its best. Whether it's scenery, heritage or food and drink, we believe the Scottish Highlands are the ultimate destination experience."

The Scottish Government supported this bid through the National Conference Bid Fund, managed by VisitScotland, whereby they commit to match-fund contributions from the bid partners. VisitScotland estimate this fund delivers a gross return of around 100 to 1, resulting in £100 gross spend for every £1 from the fund. Scottish Tourism Minister Fergus Ewing said: “We are delighted that UKinbound has chosen Scotland for its prestigious annual gathering in 2016. They have recognised that Macdonald Aviemore Resort and its partners will deliver a magnificent and successful conference in the heart of Cairngorm National Park, and I am very pleased that we have been able to support this bid.

“VisitScotland will work closely with all partners to ensure that UKinbound’s delegates are given every assistance to make the most of their visit to Aviemore and our country. Naturally, we hope many will choose to extend their stay to experience the rich history and culture that can be found throughout Scotland.”

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