The prestigious accreditation is based on feedback from approximately 370 venues all across the UK, taking into account more than 22,500 pieces of feedback from customers in the fourth quarter of this year.
The market research agency BDRC Continental award the Gold Standard, to only those venues achieving a twelve-month Net Promoter Score (NPS) of +70 (scores range from -100 to +100). NPS is a progressive measure of customer service performance which acknowledges the power that excellent service has when it comes to driving positive word of mouth for a brand.
Bronagh Bell, Director of the Beardmore Hotel and Conference Centre, commented: “We are absolutely delighted to receive our fourth consecutive VenueVerdict Gold Accreditation. We are constantly looking for new ways to develop and expand our services to deliver the highest possible standard of service in the fast paced world of modern conferencing, and this accreditation is a testament to this hard work.”
James Bland, Client Services Director at BDRC Continental, congratulated the Beardmore on its achievement saying: “The team at the Beardmore should be extremely proud of this accomplishment. Our criteria are very selective and require organisations to meet a diverse and specialised series of objectives, demonstrating consistent dedication to improvement and delivering excellence across the organisation; to have accomplished this for the fourth time is a fantastic achievement.”
Bronagh added: “Continuous improvement and investment is vital in all dedicated hotel and conference venues. We believe it is essential to develop those all important added extras, as well as guaranteeing attention to detail and personalisation to all of our customers. Having recently invested in our Wifi to ensure all clients have fast, reliable, internet access and opening our new Innovation Centre, we are now moving forward and looking into the remodelling of our 168 bedrooms to create the ideal guest room as we work towards our 2020 strategy.”
The Beardmore has had a very successful 12 months, receiving the TripAdvisor Certificate of Excellence, as well as becoming the only Scottish venue to be accepted into the prestigious International Association of Conference Centres (IACC).