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North East conference to bring together 200 local tourism businesses

Dr Paul Redmond, generational expert from the University of Manchester, to give keynote address

A world-renowned expert on generational behaviour will address 200 delegates at a tourism conference in the north east in early 2015. Dr Paul Redmond, a leading expert on generations and the graduate labour market from the University of Manchester, will deliver the keynote speech at the Aberdeen City and Shire Tourism Conference on 28 January 2015.

Held in the Aberdeen Exhibition and Conference Centre, the conference follows a highly successful inaugural event in 2014 which saw tourism businesses from across the north east come together to discuss the region’s tourism offering.

The 2015 conference will feature speeches, interactive workshops and networking sessions in order to allow tourism operators the chance to learn the skills required to maximise their business potential.

Registration is now open for the Aberdeen City and Shire Tourism Conference, which is being organised by the Aberdeen City and Shire Tourism Partnership. Delegates pay just £55 (excluding VAT) to attend the full day conference, which will allow them access to industry experts from across the country. Online booking is available at www.regonline.com/aberdeentourism2015

Alongside Dr Redmond, a number of other speakers will address the delegates during the course of the conference. Alastair Dobson, chairman of VisitArran and managing director of Taste of Arran, will discuss the benefits of collaboration in business, and VisitScotland’s Chris McCoy will explain the steps required to make sure tourism businesses are accessible to all. Representatives from event sponsors Aberdeen International Airport and Serco NorthLink Ferries will also reveal new developments in the area’s transport links.

In addition to speeches, delegates have the opportunity to choose two in-depth workshops from a programme covering a diverse range of topics including Online Bookings, Accessible Tourism, Social Media, Sustainability & Legislation, Google Analytics and Business Collaboration.

Tourism Partnership manager Elaine Booth says, “The inaugural Aberdeen City and Shire Tourism Conference was a great success, and we are excited to be bringing the event back in 2015 with an even more diverse range of speakers and workshops. Tourism in the north east of Scotland can sometimes be overlooked in favour of the energy industry, however the region has a lot to offer and we aim to help businesses capitalise on their potential.

“With a number of new hotel developments in the area, as well as constantly developing transport links and lower weekend rates, more and more travellers are considering Aberdeen and the surrounding area as a holiday destination. Tourism businesses need to grasp these opportunities and ensure that their customers are receiving world-class service. The aim of the conference is to provide local operators with the tools and skills required for them to take their tourism businesses to the next level.”

As well as offering the chance to learn from well-respected industry experts, the conference will also include opportunities for networking and visiting exhibitors.

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