Over 100 people across the region on track to complete BeLanarkshire training portalJust under six months since its launch in May 2014, over 100 individuals from organisations across Lanarkshire have completed tourism training programme, ‘BeLanarkshire’ a free scheme created by VisitLanarkshire and the Lanarkshire Area Tourism Partnership (ATP). The programme is designed to educate participants on the value of the leisure and business tourism sector, ensuring all visitors to the region receive the highest quality standard of service.
North and South Lanarkshire councils and VisitScotland are amongst the many organisations to have signed up to complete the training (www.belanarkshire.com) to date. However, on track to be the first organisation to have all of its staff complete the programme is the Holiday Inn Express Hamilton with just over 80% of staff having completed it.
Hotel general manager and chair of the Lanarkshire Area Tourism Partnership, Mark Calpin commented; “BeLanarkshire was designed to create tourism ambassadors right across our region and to make sure that every visitor to Lanarkshire enjoys the best possible experience. We have been delighted with the uptake of the programme so far, I would encourage everyone in this industry to sign up.”
Encouranging area wide uptake of BeLanarkshire is a key part of VisitLanarkshire’s longer term strategy to grow its tourism sector which currently contributes around £337 million to the local economy. A key part of this will be a particular focus on visitors coming to the area for business and events, underlined by the organistation’s support of leading promotional campaign for the UK events industry, Britain for Events.
VisitLanarkshire also attended the Scottish Tourism Association’s (STA) annual conference on Wednesday 8th October, which featured the launch of a new Business Tourism for Scotland group, offering a key gude to helping to deliver this strategy moving forward.
Pictured left to right: Kerry Watson, VisitScotland Business Tourism, Chris Lawson, MCL Create and Scottish Events & Festivals Association, Steve Harris, Chief Executive, VisitAberdeen, Judy Rae, Head of Events, Glasgow Science Centre and Chair, Business Tourism for Scotland, Stephen Balfour, VisitLanarkshire