The hotel will be the second Holiday Inn branded hotel in the Dominvs Hospitality portfolio, being of strategic importance for the group’s expansion into the regional hospitality sector. It will be operated by the Dominvs Hospitality Management Team under a franchise agreement with IHG (InterContinental Hotels Group).
The Holiday Inn brand strength offers an international network of over 1500+ hotels with guaranteed quality standards coupled with a personality that resonates with its local environment, offering its guests the pleasure of discovering authentic products and services.
"We are extremely excited with the decision to re-brand our Aston Dumfries Hotel", commented Robin Thomson, General Manager of Aston Hotel Dumfries. "The Holiday Inn brand will complement our hotel design, service offering and leading location within the Dumfries & Galloway region"
The Holiday Inn Dumfries has an excellent location in the heart of Dumfries city centre, a mere mile away from the Dumfries City Centre and within close proximity to the renowned Caerlaverock Castle. The contemporary full service hotel will offer 71 spacious rooms comprising of 12 Executive and 59 Standard guest rooms.
The newly refurbished Holiday Inn will be complemented by a recently refurbished Marco Pierre White Wheeler’s of St. James’s restaurant & lobby lounge as well as conference and event facilities, making it the perfect choice for leisure and business users alike.
Preet Ahluwalia, Dominvs Hospitality Director, said: “The decision to re-brand our Dumfries Hotel was influenced by our experience gained from the re-branding of our Aston Darlington Hotel into a Holiday Inn with the new Open Lobby Concept. We see a great opportunity to maximise the performance of our hotel in Dumfries as a Holiday Inn, due to the strength of the IHG distribution system and strong brand identity”