The accolade comes on the back on a new drive for tourism, retail and passenger transport businesses across Aberdeen city and Aberdeenshire to get on board with a new campaign to drive up customer service standards and achieve WorldHost status for the entire region.
The Aberdeen Marriott wanted to work towards WorldHost standard to enable staff to be better equipped to meet the diverse demand of guests. General manager Chris McGuinness says, “We take great pride in providing training and development opportunities for our associates at Marriott, and we felt that this was an opportunity not to be missed. In fact, Mr Marriott himself built this company on the principle of ‘look after your associates, and they will in turn look after your guests’.
“By investing in this commitment to train all of our front line staff to the quality WorldHost standard I have no doubt that we will see a return on investment as both guest and associate satisfaction levels increase. Marriott is dedicated to the training and development of our associates and the feedback from those who have attended the training has been fantastic.”
In order for the Aberdeen Marriott to achieve the status, 51% of frontline staff had to undertake the specialist training. There is a commitment in place to train the remaining staff, along with separate management training with WorldHost.
Although the Aberdeen Marriott is the first venue in the Granite City to achieve this badge of excellence, tourism bosses want the region as a whole to receive the WorldHost Recognised Destination status. The WorldHost Recognised Destination status is awarded to areas where 25% of businesses have reached the accreditation.
Richard Wheater, Scotland delivery manager for People 1st, the training company behind the WorldHost programme adds, “We would like to congratulate the Marriott in Aberdeen for achieving WorldHost Business Recognition. We hope it will be the first of hundreds of businesses in Aberdeen and the Shire to achieve this distinction. By doing this the region will attain WorldHost Destination Status and also improve customer service, making the area an even better place to visit.”
Businesses across the UK that have already received the WorldHost standard have reported increased sales, better customer satisfaction and improved staff satisfaction.
Mr McGuinness urges other businesses across the city and Aberdeenshire to get behind WorldHost, and to work collectively to raise the bar on standards of customer service.
Located just six miles outside Aberdeen city centre, the Aberdeen Marriott is a modern, well-appointed hotel comprising 155 rooms, seven meeting rooms, a fitness and leisure suite and two restaurants on site.