The event, at the Glasgow SECC on Monday 11 November 2013, drew in over 300 business people from across the Scottish business tourism industry helping them maximise business opportunities using ground-breaking technology and trends.
An industry steering group worked in conjunction with Scottish Enterprise, VisitScotland, Glasgow City Marketing Bureau, Marketing Edinburgh, Dundee and Angus Convention Bureau, and Visit Aberdeen to organise the event.
Speakers at the event, the largest on the Scottish business tourism calendar, included Dr Paul Redmond, famous for his studies in generational theory and how businesses can engage effectively with clients across generations.
Million Dollar Round Table Director Ray Kopcinski and renowned Event Producer Clare Amsel looked at new technologies dominating the world and the importance of realising that ‘the future is now’.
Personality profiling expert, Chris Elmitt showed delegates how to get inside the mind of their clients, and global technology and trends experts, Cisco Live! Revealed how practical improvements can be made to drive value, growth and productivity in organisations.
This year saw the introduction of ‘Local Heroes’ sessions, where Scottish businesses including #ScotlandHour, Machrihanish Dunes Golf Club and other exemplifying best practice in areas such as collaboration, social media, customer service, people development and sustainability shared their successes with delegates. Visitors to the conference also had an exclusive opportunity to ‘Meet the Buyers’ through an engaging buyers panel discussion to find out exactly what business tourism customers are looking for from Scotland.
Neil Brownlee, Head of VisitScotland’s Business Tourism Unit said: “Business tourism is worth £1.9bn to the Scottish economy, but we must evolve to ensure we stay ahead of our global competitors. The world is changing and businesses must innovate and reinvent themselves consistently to maximise growth.
“The line-up at the Business Tourism Conference was simply outstanding. Everyone attending found out something they didn’t know before and at exactly the most opportune time – just before Scotland welcomes the world in 2014.”
Pictured: Dr Paul Redmond